I started my business at the end of last year, and have been consistently busy with cookie orders, and more recently have had the pleasure of an increase in cake orders. Word of mouth has begun to work in my favor, but I am still sending out six to seven quotes for every booking that I make. I feel that the people I have been advertising to, are looking for a deal, and cheaper cakes. I am priced competitively for my area, so In an effort to increase my bookings versus quotes ratio, I am evaluating some new advertising avenues that I could take. I have a facebook page, and run a monthly giveaway which has brought 2-3 orders during each giveaway (with minimal time and cost for the item being gifted).
My question really, is what are your thoughts on purchasing leads? Does anyone have any experience with this, good or bad? Thoughts?