In my area, the business is going strong! I only make cake pops. I am in awe of cake makers, but for me, cake pops are my thing! If the fad passes eventually, then I will move on to something else. I have been so busy that I have a hard time keeping up.
For me, since I make a lot of designed and shaped cake pops, the crumbled cake is the way I make them. If I use frosting, it is very little. I use many different things to bind the crumbs, not always frosting. Everyone has their own preference and I have people who prefer a piece of cake instead of a cake pop. So I refer them to a local cake maker who does awesome work. We try to work together to make both businesses soar!
As far as candy coating....I use almond bark and color the white to the colors I want them to be. I have used make and mold candy wafers...they are not too bad. But some colors have a funny flavor to me.
I don't have a roller as I make a lot of shaped designs and I am not sure I want one with all the reviews I have seen on them. And the expense of them. I am still weighing that out in my head....will I be able to make more quicker(make more money to pay for the thing)? Or will it just be a pain to use and a waste of money for me? The debate is endless!