I'm new in the cake world and I've been ask to do a red velvet cake. I have never baked one before so I found a recipe from the Pioneer woman website that I think will work. I tasted and its good but too soft and I got some feedback from my friends and they say that it has to be more dark red (I used 1.5oz of food colorant) and it has to taste more like chocolate. I have compared other recipes and they only add around 1 to 7 teaspoon of cocoa powder and they change between shorting and butter or vegetable oil.. So what it's really red velvet cake? what kind of flavor and ingredients should it have?