Word of mouth is my biggest. I just stared doing Bridal Shows last year, one in June, one in January. My bakery is paid for, we paid for everything and it took 7 years, from start to finish, and I was on food stamps when I started. (and didn't own a home and had terrible credit) So, it has been a slow (but thorough) process from the beginning. I am not willing to carry debt, so we don't have a ton of money to throw at it. Obviously, I had more business when I was undercharging, and rented space on commission from a nasty little caterer, but I offer a great product, in all ways. Maybe not the best, but I get better with every other cake, and have never had a complaint. Rave reviews.
I have a YELP! I just claimed, has 5 stars, with 4 reviews.
I did the show recently and was the next least expensive bakery, and the very least is inedible and the cakes look like Wilton Circa 1979. (Yes, I have that yearbook!) I am afraid I will have to raise prices to look like a real competitor :-( I really would like to be affordable for the great masses, as well, not just the stuck up crowd.
My booth is really eye catching, and I won best of show last year, and best new comer, and brides remember my set up and love it. I met several other vendors that recommend me, after tasting my cakes. 2 Dj's , a florist, a cosmetician, a hairdresser, 2 photographers, a personal trainer, and an invitation/stationary place. No venues yet... Would love to be on some preferred lists with vendors...