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please give me feedback on my cakes and how much should I have charged

post #1 of 20
Thread Starter 
I started making cakes about six months ago. Most of the cakes I have on here fed 20-30 people. I feel I undercharged and I am hoping in the new year to get a better handle on pricing.icon_biggrin.gif
post #2 of 20

Wow your cakes look very professional.  I only cook cakes as a hobby but I am sure your cakes should bring in top dollar!! Very nice cakes. There are others here who will be able to answer your questions about prices.  You do awesome cakes!!!
 

post #3 of 20

If you are asking for particular feedback on your abilities and have cake pictures to look at--please help me find them.

 

But on the pricing--I typed the word 'pricing' in the advanced search field up there on the top right of the page and I got over 28,000 threads. That outa fill you in for a while. icon_biggrin.gif

 

But it's really subjective and even though there's a thousand variables I think one word really sums up the best all 'round answer, "more.'  icon_biggrin.gif Just like you said.

 

And I think a good place to start is at least twice the Costco/Sam's prices. And as quick as you can I think a home baker's goal should be to get their product desireable/advanced enough to set their prices just more than the prices of the best bakery in town. And doing the kind of cakes they don't do is also a worthy goal if possible. I mean unless you're in New York or something and they already do everything of course.

 

 

Best of the best to you!!!

one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #4 of 20
Quote:
Originally Posted by remnant3333 View Post

Wow your cakes look very professional.  I only cook cakes as a hobby but I am sure your cakes should bring in top dollar!! Very nice cakes. There are others here who will be able to answer your questions about prices.  You do awesome cakes!!!
 

 Where are they???

 

No no no--duh on me I found them!!!!! Didn't scroll down far enough.

one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #5 of 20

Double duh on me!!! Yeah I think you should blow right past the local bakery prices that don't do the sculptures and etc. Some of that work oughta be priced individual like Yoda (it's small right) shoulda been at least $250/$300. If it was 2 feet tall it oughta be like $700- $800.

 

And your modeling is.awesome and is often priced by the each just depending on the complexity. Wow you're really good. Please peruse as many of the preceeding 28,000 posts as you can hold and that will give you a great basis for big decisions to be made. Like perhaps learning to attract a new clientelle who will put it out for such well done artistic work.

one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #6 of 20
It might help if you chose one cake as an example and told us how much you spent on ingredients for the cake, how many hours it took to make (including prep, baking, decorating, and cleanup), and how much you spend in annual overhead.
post #7 of 20
Thread Starter 
My cakes are in my photos on here under my profile.
post #8 of 20
But without knowing what your costs were (in terms of time and money) it will be impossible to set a fair price.
post #9 of 20

Beautiful , FC. I think you can start ramping up your prices and building a clientelle that want the high end cakes you are clearly capable of producing. To stem the gap, you might want to consider an ocassional portfolio discount. Where if someone wants a certain certain cake that would enhance your portfolio you could offer the discount--just mostly until you get fully transitioned into higher prices.  Maybe something like that.

one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #10 of 20

But I meant to add that that way with a portfolio discount they will know how much it truly is worth and what they could expect to pay next time. It's a one time discount, once you get the picture no need to give another pd on that design..

one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #11 of 20

Have you mentioned anywhere how much you charge? I can't see your costs or your prices anywhere so I can't comment if 'more' is warranted. And as Jason said, its impossible to work out your price unless you have all your costs accounted for!

 

All my prices are based on not only my relative skill in my market, but also how much business I want, and of course the costs I incur running my business, and the profit margin I wish to keep. Its that simple :-)

 

If you need help in working our costs etc and you are running a legitimate cake business, then maybe look at investing in a software program such as Cake Boss.

Life's too short to make cake pops.
___________________________________
www.sweetperfection.com.au

www.sweetperfectioncakes.blogspot.com.au/
www.facebook.com/sweetperfectioncakes (come visit sometime!)

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Life's too short to make cake pops.
___________________________________
www.sweetperfection.com.au

www.sweetperfectioncakes.blogspot.com.au/
www.facebook.com/sweetperfectioncakes (come visit sometime!)

Reply
post #12 of 20

You definitely have talent and I would suggest you check prices of other cake shops in your area. Pricing that works for me in my area may not work in yours...with this level of skill and detail you'll want to understand who your buyer is. I found out the hard way of not pricing my labor intensive cakes right in the beginning and then people started expecting prices to always be low. Since I love cake decorating, it never seemed like "work" for me...so don't cut yourself short with pricing. Good luck and again...GREAT CAKES!

post #13 of 20

Your work is very promising, just needs to be cleaned up a little and then you should charge whatever a high end bakery charges. In this area, that's like a starting price of $5 per serving and figures would start at $45, bows $35. That's usually $6.25-$7.5+ per serving for cakes when all is said and done. 3d cakes might be around $10 per serving, but should have a minimum price. You need a little work on drying your sugarpaste pieces. Either use foam or wadded up paper towels to support so that bows don't go droopy. If they don't dry within a few hours, you must not be using the right material. Here's the recipe in case you don't have it. 2 t tylose powder per one pound fondant. Knead in.

 

What the grocery store charges for cake is completely irrelevant. That's like a stretch limo service concerning themselves with what a taxi charges.

post #14 of 20
Quote:
Originally Posted by jason_kraft View Post

It might help if you chose one cake as an example and told us how much you spent on ingredients for the cake, how many hours it took to make (including prep, baking, decorating, and cleanup), and how much you spend in annual overhead.


Why does everyone say that??? Supply and demand in her area determine the price she can charge and then she can decide whether it's profitable enough based on her time and costs.

post #15 of 20
Quote:
Originally Posted by howsweet View Post


Why does everyone say that??? Supply and demand in her area determine the price she can charge and then she can decide whether it's profitable enough based on her time and costs.
The bold part of your post explains why it's so important to know what your costs are.

Supply and demand in a specific area my be different depending on which customer base you target, so knowing what you can charge based on your costs can help determine which market you can sell in.
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