I have always wanted to do wedding cakes only. That is my goal and where my creative heart is. However, I started out just being so grateful that anybody would want to buy a cake from me that now through family functions and friends kids birthday cakes, word of mouth, etc. I serve a large group of birthday-style cake purchasers.
This is a supermarket cake town. Walmart is doing wedding cakes. 15-18 dollars per 1/4 sheet. I can get 35 for a 6" & 8" plain-ish stack.
When I think about my average wedding cake earnings, taking into consideration the time and materials I invest in baking and deco-ing, the return is hands down so much greater than spending the same amount of time doing birthday-style cakes. I know this applies everywhere.. but for me, around here...
8 hours-average wedding cake-few hundred dollars
8 hours- birthday cakes- sometimes 80-120 dollars depending.
Not trying to be greedy, just work smarter and get more dollars and time with my family
I see so many successful Cake businesses doing mainly wedding cakes and corporate cakes and a small percentage of the celebration/birthday cakes. Anyone have practical advice on a safe way to transition my business to mainly wedding cakes and occasional birthday cakes?
Impose a minimum order amount? Pretty sure that would knock out a big percentage of my current customer base.