Originally Posted by Evoir
Warning! My answer below uses my own experience as an example. No criticism intended
How much experience in cake making did you have before opening your shop?
Did you work from home for a long time before moving to your shop?
I think 6 months is a bit too short a time frame to expect loads of business, but it depends on how well you've established a client base and that "word-of-mouth buzz".
When I started out in my home-based business, I increased turnover and got my name established by creating small cafe cakes, cookies, friands, tartlets macarons etc. and selling them direct to a number of cafes and restaurants. I also did High Tea catering. In my first year, my city's most highly regarded catering company were given my business card, and they became a customer who remains with me to this day. They get most of their cakes from me for catered celebrations including weddings.
Over the years my focus has shifted to doing more wedding cakes. I attended one wedding expo 3 years ago, and the business I generated from that (less than 6 jobs!) has led, through word of mouth, to more business than I can now manage on my own.
My business has been running for over 5 years, so for me I can say I have grown it organically and its not something that happens over night. I think in the immediate future, you should look maybe beyond the ultimate cake jobs you want to be doing some day, just to get some cash flow. You need to also investigate more into your target market. I agree with Jason on two points in particular:
1. Consider sharing your website for some input on this primary and highly important frontline contact point for your business. Facebook is also a good adjunct to having your website.
2. If you have not moved from a home based business originally, consider starting from a home-based position first to build a solid client base. These clients become your best advertising, as they tell everyone they know about you. If you are in the UK (just guessing from your use of pounds instead of dollars) maybe the ideas I mentioned inclusing high tea catering could be something to consider to help with the money coming in.
I hope this helps a bit