A year ago roughly I opened a new cake shop and for about 6 months I maybe had 20 customers total? Every day was dead really, we calculated how much money we should be taking on average and halved it to make sure we were in front, and we are not even making half. I've given out leaflets to other shop owners/bridal places, I've had about 5 newspaper ads, I'm on yell.com and 118.com and a few others and my rent is incredibly cheap. We are not out of the way, we are on a busy road and cars are passing by all the time, we are not tucked away. But for some reason I am not being able to afford anything to even live on because I have no customers. We're not expensive either, there are several other cake shops that have opened in our area in the past 6 months who sell out of cakes every day and get tons of orders but are twice as much money. I don't think it is the way our cakes look either, we craft everything by hand and our figures are made from modelling chocolate and look life like which I haven't seen anyone else do. Even some home business's are doing better than us. I don't begrudge those business's doing well but I just can't get my head around why I am not? There aren't any places to park where my shop is and our window doesn't have a whole lot in but then neither do the other places probably even less so but they are getting out 20 cakes a day. Is there something I am doing wrong? Am I in the wrong area? It seems that most of the people who come in want an Â£80 cake for Â£20 and I just can't do it. I don't use store bought mix either which I know one of the other places do and have been told by my customers that my cakes are the best they have tasted. I'm getting a bit down over it now, I am trying hard to get more noticed over facebook but I don't know how to get people in my area seeing the page. Do you think I should try something like a groupon to raise awareness of my business?
Sorry for the long rant, I can't see what I'm doing wrong though so if you have any advice it would be much appreciated xx