I really want to focus on specialty cakes and cupcakes. I have no problems with sheet cakes - I eat them, they're yummy, and there's definitely a place for them. I just have no interest in baking the generic "happy birthday gammy" cakes. I don't want that to become the focus of my business.
A coworker called and asked for a cake for their grandma's birthday. A sheet cake, with a photo image. Pretty much the antithesis of what I want to be making. But I'm just starting out - do I do the order anyway? I hate to turn away business, but I don't want to start churning out photo cakes either. My business model focuses on the specialty/custom aspects of caking - not trying to compete with grocery stores.
This is not my full-time job and I don't rely on this income, so I do have some flexibility. I did send a quote, charging extra for the edible image and $2/serving charge (for a 2-layered, filled buttercream cake). I'm 1/2 hoping the high quote will just send her running to Costco. If she goes through with the order, at least I'll still make my profit.
Is this approach wrong? Should I just be glad for any business at this point? Or should I stick to my guns and what I want the business to be?