I have recently started selling cake but I have yet to find the right market that want to /can afford to pay my prices. I love in a small town (pop 3000) with a larger town 20 mins away (pop 50,000) and a few small towns about 40 mins away. I get a lot of enquires but these don't translate into a lot of bookings. There is only one other decorator I know of selling cakes from a registered kitchen like myself.
I saw today in my regional paper that serves our whole district that the paper is having their 150th birthday celebration in November. I mentioned to my husband that this could be a good way to get my name out there to the market that I want to get. I thought about calling the paper and offering to make them a pretty awesome cake for their celebration in return for advertising or a photo of the cake with my name/business in their paper. They have a wedding feature coming out in October or November (our summer in NZ is Dec to Feb so that is when our wedding season is) so I thought I could use some free advertising for that.
I have no idea whether they would take me up on my offer or not but I don't want to offer if it isn't going to get me business. Advertising in the wedding feature is expensive so I am not sure if I want to pay for that until I know the business generated by it.
I placed an advert in my small local paper, which they accompanied by an article about my cakes which brought in no business at all. So I am a little wary of the returns.
What are your thoughts? Is this something that would bring me work or am I going to waste time and money by offering to make the newspaper a cake?