Originally Posted by FromScratchSF
They never said that all bakers don't offer this option or to go to a specific place or type of baker to make this cheaper discounted cost less budget saving option.
While you are correct I think I am fairly safe in assuming even if they did you would still not find the message appealing given that your objection is more significant. That said, it is general advice that is consistent with advice offered by people within the industry. The rule of thumb is you should never pay sticker for a car, yet despite that advice being everywhere I do not walk into every dealership thinking they will negotiate---not all do. That people interpret the message this way is their issue and not the message. You are right they make no claim either way and because of that it is simply silly for a bride to assume they are making the claim all bakers will provide sheet cakes.
Originally Posted by FromScratchSF
The problem is that The Knot is perpetuating the idea that wedding cakes are a waist of money and that everyone doesn't need to pay to get one, all while showing cakes that retailed for over $1000 created by high end cake studios regularly featured by The Knot. Did you see a SINGLE picture of a "small cake and sheet cakes?" .
Two separate issues here. The first -- perpetuating that wedding cakes are a waste of money. Does David's Bridal perpetuate the idea that wedding dresses are a waste of money? No--sorry not everyone can afford a hand made wedding dress from a high end wedding designer, they must buy off the rack. It is a place where brides who cannot afford to shop at boutiques like Keinfeld's can find a nice wedding dress (my sister found a beautiful dress there when she was straight out of college and could not afford a $6000 dress).Say Yes to the Dress
does a really nice job of making you feel like you need to find the perfect dress and that will cost you a few thousand dollars--not everyone can afford it. So you have places where you buy off the rack, it does not mean that because one HAS to buy off the rack they believe that wedding dresses are a waste of money. I am sorry but one does not have less of a wedding or does not perpetuate the idea that wedding dresses are a waste of money because they choose to be responsible and not place themselves thousands of dollars in debt just to satisfy some belief that if you buy off the rack you believe the dress is a waste of money.
Just as with dresses so goes the cake. That video does not target people who believe wedding cakes are a waste of money, it targets cost conscious brides who would like the cake of their dreams and cannot afford it. There is a big difference in saying you are on a budget here is how you can get a great cake, and stating wedding cakes are not worth the price tag and here is how you can do it on the cheap. The video is clearly targeting brides on a budget not those that think cake is a waste of money. The simple fact is many elements of wedding have elements where costs can be cut, the cake is no different. You may not like the message, but they are also not perpetuating the idea that cake is waste of money simply because you decide you can have a smaller version of the cake of your dreams while also opting for sheet cakes.
As to the showing of fully decorated cakes. And? So lets break down the video. They open with some elaborately detailed cakes along side the pricing discussion At the 15-20 second mark they show some tiered cakes and state as a general rule the more elaborate the cake the more expensive it will be--what do you want them to show? The advice is consistent with the statement--those are elaborate cakes--they will be more expensive. What is deceptive or misleading here?
The next cake they show is the brown three tiered cake with sugar flowers. While they show this image they state if you want a lower price stay away from tiers and sugar flowers. Frankly when being told to stay away from something I want to see what I am being told to say away from. There is nothing false or misleading in the visuals. They complement the message by showing brides what to avoid. Any bride looking at that believing they are saying you could afford this is not listening to the message--and that is their problem not the Knot's
The fondant discussion--they state clearly is it more expensive than buttercream. Is there anything misleading in that statement? They show fondant cakes and then state if you get fondant you will pay for labor. Again nothing misleading, if you want what is pictured you will pay. Again a fairly clear message.
The next tiered cake is an example of flowers on a cake and the image looks like a cake with real flowers on it. Now depending on the florist and flowers this may be more expensive, so they may over extend the claim. However the cake is consistent with the message. They do not say do all these things, they are providing different ideas into how one might be able to save on a cake.
The next is a small cake -- where you are right they do not show a small cake. They show a three tiered cake. Maybe not the best choice, then again what constitutes a small cake depends on the size of the wedding. My wedding we had around 90 guests the three tier cake (6,9 12) spot on, my cousin's which was 250+ that would have been small and they would have needed sheet cakes. What is small varies.
That aside they do not say you can get THIS cake, they say get a small version of your cake. And if you check the camera work on the second cake they show the camera zooms out only to show the top two tiers. They do not show the entire cake giving you an idea of what a small cake would look like. If people do not pay attention to the video again that is their problem, not the problem of the producers of the message.
Finally getting a small cake is one strategy they list. The video is not get small cakes and sheet cakes. Thus that they showed full cakes with other pieces of advice is irrelevant. They are examples of the other ways a price of a cake can be lowered.
As to the last advice they state use false layers. Now I will agree there is a question as to how much cheaper false layers will be. However of course they show full cakes, because their point is you can get this LOOK and no one will know the difference. Here they are not telling viewers not what to avoid but what get. So again of course they are going to show fully decorated cakes, nothing misleading in the image, even if the savings may not be much, if any.
As to your business experiences those individuals are influenced by things other than the message by the Knot. If they see that video they are going to interpret it as being consistent with what they already believe. It does not however persuade brides that wedding cakes are a waste of money nor does it tell people who pay attention to the message you can get these cakes for less. Most of the images are images of what stay o away from or what you might be able to get using dummy rounds. So your problem is much larger than a 90 second video telling brides who are on budget how they might get the cake of their dreams.