Originally Posted by FromScratchSF
Brides coming to you wanted discount sheet cakes for their weddings, a service and product you specialized and provided. Good. That's where they needed to go.
We don't specialize in "discount cakes", if customers want discount cakes we send them to Costco.
But it's ridiculous to keep encouraging brides to come to ME, who doesn't have a single picture of a sheet cake on my website - in fact I have a paragraph in my FAQs about how I don't make them, and expect me to make them for weddings (at a discount!) because the Knot told them I should and the Knot told them I should be cheaper.
Nothing wrong with that, every business does things differently. It doesn't take long to educate a potential customer that they won't save money with sheet cakes from your business since you don't make them. Or you do but they cost the same as tiered cakes (you've said both so far in this thread).
And FYI, my "former" bakery still exists and is doing very well.