Well I don't own my own business, this is just family, friends, and their friends..friends...lol, if you know what I mean. I mean some of these people I don't know at all, they have just seen my cakes or someone I know have told them. But still! It takes alot of time, and I am dedicated to making good cakes. I tell people at least a two week notice. I like to make my MMF and gumpaste at least 4 or 5 days ahead of time, to let it rest. That's not including making all the little gumpaste decorations a few days ahead...baking cakes all day, going to the store, buying cake boards,making sketches, etc. WHEW! I think you are right when you say some people think you can throw a cake together in 30 minutes! They want a great cake that is personalized at walmart or sams club price. Well sorry to bust your bubble, but I am not walmart, my prices don't drop. lol. Sometimes I feel like saying, ok then, make it yourself..LOL..then come tell me if it's worth it or not. haha.