tried pink/rose from wilton and deep pink from specturm ateco. any other that would give me a deep hot pink. I want to buy Duffs electric pink but it is expensive and i am don't want to spend the money and have same results as others. any ideas.

I highly suggest the Duff electric pink. I am almost positive it's made my Americolor...same size, packaging, etc. It's what I use when I need hot pink.

Oh yeah, Americolor 'deep pink' makes pretty much the same color on fondant.

Americolor Electric Pink is beautiful but fades so badly. Look at this (the flower and stripes were deep pink and after sitting 20 min outside... now I know. It never happened with Wilton Pink or Rose though):