I don't know who it was (sorry, it's the screen names that get me) but someone emailed me from this thread, so I thought I'd post my response. It just explains how I do my pricing and why I don't have a price chart on my website:
Since I do everything custom I don't put prices on my site because it's too complicated. I do have a basic range listed on this page http://www.acaketoremember.com/flavors-and-pricing.html
but what was happening was I used to have a price per serving, then people would come in and not understand that fondant cost more, or the design they wanted wasn't as "simple" as they thought, etc.
I changed to a per-cake price a while ago, not a per-serving price. This is an article I wrote about that: http://acaketorememberva.blogspot.com/2009/11/how-i-price-my-wedding-cakes.html
I actually have a blog entry going up (I think next week), that has my serving chart on it. It gives a range of servings, and what I did was just use the average and multiply that by a price per serving to get the cost of the cake. So it's one flat price per cake, with a serving range, and the bride can decide if she wants that range or wants to go up or down. I hope that makes sense, it makes sense to me, but not always when I try to explain it!
If people call me or email and want to know how much a cake will be, I can look at the chart and tell them that it would be this much without having to mess around with design issues, since I've included the cost of most designs in the price per cake. If something is simple that's an easy day for me, but if someone wants something more complicated I'll still be getting a decent profit for it.
It actually works better for me to have people call and talk to me, or send me email photos of cakes they want and ask how much it would be. Once you get a personal contact with people you can start to sell to them, but using a chart on a website doesn't give you the chance to tell them WHY they should pay you your price for a cake. If they see a higher price in print they'll just say "I can't afford that", but if they talk to you they might understand that they're paying for your experience and skill, not just for the cake.