I just wanted to thank everyone that sent in their thoughts and suggestions regarding the new Vibrant Media contextual ads.
We ran an experiment to see if it was going to be a non-invasive and helpful method of advertising. The feedback from all of you was extremely userful, and as a direct response to your suggestions, we have removed all contextual ads.
Thank you again for your feedback.
On another note, some of you have posted regarding using ad blocking technology to block all ads on cakecentral.com. While this is entirely up to you, I have provided a link to a really insightful article about how ad blocking is devastating to the websites you love.