I work very closely with a local wedding planner. I do not give discounts. I am also on several preferred vendors lists and it didn't cost me a dime.
Also: I have recently gotten rid of a 'middle man'. Last year I lost a money. The middle jacked up the prices on my cakes. It didn't 'cost', the middle man a dime and he marked them up more then 100%. This year I more then doubled my prices so my business could float itself. When the 'middle man', saw the prices he asked, "Is this the same price list for me too?!" I simply said, "Yup'. and turned and walked out the door.
I have gotten tired of the middleman screwing up cake orders and getting between me and my customers. Too many orders came in late and to be quite frank, this person (the owner of a bakery who didn't have a cake decorater) knew diddly squat about the cake business and nothing at all, about the delivery of a wedding cake.
So....long story longer, I sent written notice( after the 3rd cake order screw-up this season) and told him that after September 30th, I would no longer be available to do cakes for them.
He has contacted me twice since 9/30 about cake orders and I simply said, "Sorry, I am not available".
If anyone is going to make a buck off of my hard labor, cost of ingredients and overhead, it's going to be me!