Carmijok, as I have mentioned many times before, I did own my own marketing agency for years. Two years ago, I decided not to be a SAHM and I decided to open this bakery.
As I have researched, extensively, the changes in the way people buy, it has been documented over and over that most CEO's and people in business do not understand how to use the internet to its fullest. If you have been out several years, there have been significant changes. Rather than start a business mid-life and running it like I used to do, I spent these years studying the changes.
If we are going to ask the people in their twenties, thirties, and forties to buy our products, we cannot approach them in our old ways. We have to exist in their world... and that is the web.
I really don't care who embraces this form to build your business. Learning to navigate all of the options is a big job... not learned overnight, but through diligent study, and a serious dedication to keeping up with the whirlwind changes taking place. If you have't paid attention in a few years, then things have changed. My husband is a physician. Everything I have learned in the past several years, I have had him incorporate it in his marketing plan. In the past few months, his business has seen a surge. He is becoming known for his accessability to patients through the web, email, texts, phone, and even house calls. He has even had one case of a negative post. He found it, addressed it, and turned the entire situation around to his good. Fortunately, we both realize the advantage we have by incorporating social media, strong web sites, and exemplary customer service. By the way, we met by him being one of my first marketing company customers.
I had a sales position once and I was the highest earner in my entire state. It was full commission, heavily dedicated to customer service, and results oriented or the salesman was out. When I left that company, emergency injunctions were threatened, and two lawsuits were launched. My customer base was so large that it could have caused irreparable damage to the company. My marketing plans made money for businesses. But my customer service was second to none. I certainly was no pushover as you can probably tell by my posts. The habits I formed have followed me through several businesses and have made me plenty of money. When I post on here, I am posting from experience. And this particular subject is one that I have studied extensively because of my husband's business. The growth of my husband's business is paramount to how we spend our retirement. My bakery is insignificant by comparison. Both businesses have already seen the value.
Warchild, I do exactly as you do for every major purchase... and most smaller purchases.
When we google a product, do you all know what we get in the search results? Blogs and forums. You don't even realize that this is what our information consists of... try it. Most of us rely on the recommendations of others just like us to steer us in the right direction on a purchase.
All I have to say is that hopefully, this idea will be picked up by a few CC members and their business will grow. And I hope that all of you who say this is not true are in my area.