Well, I just so happened to be at my local Publix and saw the bakery manager there. I asked him if they did Fondant cakes? I had seen a display with their other wedding cakes so I assumed that they did, but wanted to know what they charge for them since SO many brides think that they can go to a grocery store chain to save money on their cake. Anyway, he proceeds to break out his pricing matrix and said "It depends on the size of the cake" So I asked him to give me a price on a 3 tier with 12", 10" and 8" layers. He priced it out at $295.00 (I believe I remember the prices to be: 12" / $140, the 10" / $90, and the 8" / $65) and that was for "simple" decoration. Then, he corrected himself and said that the price he had just quoted was for buttercream. So we looked at the matrix together and priced out the same cake in fondant. (The 12" was $210, the 10" was like $140 and the 8" was like $90...) anyway the individual prices may be wrong, but the total of the cake was $440.00!!! And, again for "simple" decorations. If you want any type of gumpaste flowers added on (YES! believe it or not, they WILL add gumpaste decorations!!), the decorator on duty told me that even though they learn to do them in their company paid fondant classes, they dont make them in the individual stores, instead they get them from Baker's supply and she described them as "very expensive."
Oh! And, ALSO, there is an up-charge for red velvet (like 10%) and an up-charge for cream cheese buttercream ( 20%). There were other additional charges, but I didnt write them down...
Anyway, I just wanted to share that info with everyone. Personally, I just couldn't believe that they were that expensive. AND, they had a 3D type cake out on display also. It looks as if Publix is catching on that they can charge more for their cakes. To me, I think it is great!! It is just one more step in educating the public about how much these cakes really ARE worth!! And, if someone would rather buy a cake that is baked in some factory somewhere and frozen for months before they get it to their event, more power to them. However, my gut tells me that it will just send the custom cake business back where it belongs...with the CUSTOM BAKERS!!!
By the way, has anyone ever taken the time to price out any of the other major grocery store chains or Wal-mart, Sam's, Costco, BJ's, etc??? I am just wondering if any of them are charging more than $50 or $60 for larger cakes??