This is my reasoning for the last minute, and I always do it this way. My bakery is an artisan bakery. Even though cupcakes are good for a few days, they do diminish slightly. If we store them, in any manner, they are still good, but not AS good. If you store them, the customer gets a product that is already less delicious than the first day, and the customer doesn't get the opportunity to keep them and enjoy them the few good days, because we already stored them. I know when a cupcake is not freshly baked. I sample bakey cupcakes and desserts every chance I get. They still may be ok, but they are not at their peak. I never want to sell a product that is only good or ok. We all have competitors and this is one more of my competitive edges.