Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › How much do people think a cake costs to make???
New Posts  All Forums:Forum Nav:

How much do people think a cake costs to make??? - Page 27  

post #391 of 412

I think that Joe the public just has no idea and goes on the prices they see in local shops.  I take a lot of my cakes in to work as I don't sell.  One of the girls said the other day that she never gave it a thought but that she should have got me to make her birthday cake.  At the time I had taken in a 6x5 inch passionfruit, white chocolate, mud cake with white chocolate ganache.  The cake was covered in fondant and had an overlay on the sides and a large flower on one of the top edges.  I asked her how much she thought the cake was worth.  She did think about it for a minute or so and then queried maybe $50.  I laughed (friendly) at her ignorance and explained that it had about $25 worth of chocolate in it before any of the other ingredients, not to mention the time it had taken and that i would not work for $1 or $2 an hour and neither would she.  She looked rather sheepish and admitted that she had had absolutely no idea of the costs involved.  So I have educated at least one person. She now understands why I have no interest in doing it as a business.

post #392 of 412
Quote:
Originally Posted by Lizzybug78 View Post

I am finding more and more that if I get an enquiry through Facebook I will not get that booking, and they'll be rude about the cost. I don't know what is like where any of you are, but in my area it appears that people going through fb are expecting car boot sale prices.
 

Yep, same here. Unless it is a previous client who is just using FB for convenience, I'd say 9 times out of 10 those who contact initially through FB expect it to be cheap, and/or I respond to their initial message and never get a response back. It ends up feeling like a massive waste of time to respond to FB messages. I have been so tempted to just turn messaging off and tell people that they must call or email to inquire or place an order. It seems like that would weed out the ones who don't even want to put in the effort to write an email.

Before you ask- I'm licensed, inspected, insured, and all that jazz.
Before you ask- I'm licensed, inspected, insured, and all that jazz.
post #393 of 412
Oh yea, Facebook message inquiries are usually a bust. "How much 4 dis?" Too much, move along.
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
post #394 of 412

I agree with the Facebook inquiries as well, those always turn out to be someone who wants a cake cheap.I ended up turning off the messaging function. Having encountered all the comments in last several posts and lost business also as several are undercutting me as they do it out of their house. I just opened my bakery last year and people want a Cake Boss cake at a Walmart price. I have been told that I am overpriced and while trying to explain the amount of time that will go into making their tiered, fondant covered, made by hand animals, they just look at you like you just fell off the turnip truck. Luckily, I have other items to fall back on so that helps. No longer will I make cakes and not make money. My time is just as valuable as theirs and I wish them the best and explain I am sorry but I will not be able to make their cake for less.

post #395 of 412
Quote:
Originally Posted by Angie0809 View Post
 

I agree with the Facebook inquiries as well, those always turn out to be someone who wants a cake cheap.I ended up turning off the messaging function. Having encountered all the comments in last several posts and lost business also as several are undercutting me as they do it out of their house. I just opened my bakery last year and people want a Cake Boss cake at a Walmart price. I have been told that I am overpriced and while trying to explain the amount of time that will go into making their tiered, fondant covered, made by hand animals, they just look at you like you just fell off the turnip truck. Luckily, I have other items to fall back on so that helps. No longer will I make cakes and not make money. My time is just as valuable as theirs and I wish them the best and explain I am sorry but I will not be able to make their cake for less.

 

So maybe we should all have signs up where we work:  THERE ARE NO CAKE BOSS CAKES AT WALMART PRICES.   (I.e. no such thing as a free lunch).  Maybe they would get the idea in advance.  Just my 2 cents.

post #396 of 412

$20

 

That's what it costs every baker/decorator all over the world to make fancy cakes.

 

* * * * * * *

 

No.  Seriously?   $20?

 

* * * * * * *

 

Yup.  $20

post #397 of 412
What? That seems a little extreme. Everyone knows that a cake mix and a can of frosting don't cost more thsn a couple of bucks.
post #398 of 412

Apparently all the customers in the word think they can get a big super fancy cake for $20.

Today a man came into the bakery asking for our prices.. 2 tiers cake, fresh fruit inside and buttercream to feed 50people. I priced it $216 (10" + 8"), he said he was going to think about it because it's very expensive.. 

Oh and "I would need the cake Sunday at 10, can I let you know saturday?"

 

NO!!!!!! 

post #399 of 412

If they were to go out to dinner they'd spend $50-$100 for 2 people. So a cake to feed 30 people at $300 looks like a bargain to me! The people just don't  get the cost of time to make it, plus cost of supplies. If they want a cheap cake they can buy a mix and can of frosting and make it themselves. 

post #400 of 412
I'm gonna jump in and answer the thread title question now so that I can look back in 3 years and laugh at my naive self.

I have always assumed that an 8" cake costs about $10 in supplies, and I've never had any idea how much fondant costs (just heard of it recently! all these years I thought people were just making their buttercream super smooth with magic!) I've never been good at estimating the time it will take someone to do something, so my random guesses for amount of time I thought people spent decorating: 10-20 minutes to ice a cake, 2-3 hours for decorating a not-overly-involved cake. I would expect people to value their decorating time around $15-20/hr and the baking/basic icing at more like $10/hr. I have only bought a cake twice- for one I paid $40 for a super basic giant cupcake, and the other time I bought was somewhere between $125-$150 for a 10", an 8" & a 6" round (undecorated, uniced, it was kinda like a mousse pie deal so it didn't need it.) Neither price made me flinch, though I might have thought twice if the cupcake was over $60 or the mousse ones were over $200.

I've never bought a cake from a grocery store/supermarket but I would expect them to be more like $15 for an 8", unless it is whole foods and then I would expect more like $25-30.
post #401 of 412
At least you are giving credit for having to decorate the cake, which I think a lot of people genuinely don't think about! Personally I'd like someone like you as a customer because you've actually assumed a decorator has to decorate a cake, rather than just pull it from the oven ready iced icon_biggrin.gif

Don't forget though you also have preparation (shopping for ingredients, getting ingredients ready/chopped, preparing tins, making batter, making fillings etc), electricity costs, materials costs (boards/boxes/dowelling/ribbon etc) torting time, filling time, covering time, colouring sugarpaste (this can take a while if you're going for a specific shade or a deep colour), dowelling for tiered cakes, carving for shaped cakes, delivery time, setting up time, petrol costs, clearing up time. Oh, and very importantly, there's the experience and talent of the decorator, who could have been honing their skills for many years. Then there's the admin involved for quotes, sketches, invoicing, tax returns etc.

I think these things just aren't thought of when buying cakes.

To be fair though, if I go to a good restaurant I may well baulk at the prices, and it's only after I've eaten that I will think 'actually, that chef clearly knows what they're doing, it's far better than I would have managed and it was worth paying the extra'. And I won't ever give a thought to their overheads...
post #402 of 412
Quote:
Then there's the admin involved for quotes, sketches, invoicing, tax returns etc. 

So far this week I have spent 12 hours quoting out cakes, answering questions, taking orders and running cards.  So if I make 4 cakes this week, that could be looked at as 3 hours of labor cost per cake.

post #403 of 412
Quote:

 

 

What drives me crazy is sometimes she gets a very nice cake.

True, but it won't be for long becaust the rude cow will send all of her feidns to this cheapo baker and the cheapo will quit after she realizes it's not fun anymore.

Quote:
Originally Posted by howsweet View Post

So far this week I have spent 12 hours quoting out cakes, answering questions, taking orders and running cards.  So if I make 4 cakes this week, that could be looked at as 3 hours of labor cost per cake.

This is very true, and that's why I hate it when people ask me how long it takes to make a cake. I always tell them that it depends on the cake, but I work a full-time job doing it.
post #404 of 412

The issue is that if these people were going to a dressmaker for instance to get a tailor made outfit - then they would be prepared to pay extra - because it is bespoke.  The problem is that a lot of tv programmes nowadays make it look so easy to make a designer cake that people think you are trying to rip them off.

How to win friends and influence people.....bake them a cake!
How to win friends and influence people.....bake them a cake!
post #405 of 412
Quote:
Originally Posted by DaysCakes View Post
 

The issue is that if these people were going to a dressmaker for instance to get a tailor made outfit - then they would be prepared to pay extra - because it is bespoke.  The problem is that a lot of tv programmes nowadays make it look so easy to make a designer cake that people think you are trying to rip them off.

 

Any one that mentions Ace of Cakes or Cake Boss to me now gets some kind of comment regarding their costs. A relatively plain 8" cake from Charm City Cakes costs around $150 and that isn't one of the custom ones....

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Cake Decorating Business
This thread is locked  
Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › How much do people think a cake costs to make???