Years ago I did a taste test on all of the cake brands in three flavors-choc, white, and yellow. I got the most concerting taste-testers available: my family and my husband's workshop employees!
DH won, hands down, for the choc and yellow. Pillsbury won for the white. These brands just taste better, and created a good quality/firm cake. Previously I had been using the Dawn commercial brand with unpredictable results. Many times the cakes just crumbled into a heap when cut!
These mixes created cakes that were a dream to cut!