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Is there an article bashing home bakeries or something?????? - Page 6  

post #76 of 220
Quote:
Originally Posted by __Jamie__

Where is the line drawn? It's varying degrees of talking yourself up. I do a lot of that. I'm careful not to mention any one else by name, but does anyone in my area do what I do at the level I do it? Not even close. And I'm not afraid to explain that I use better techniques, professional equipment, keep up with trends and attend seminars and classes, bake from scratch, make my own fondant, yada, yada, that's why my prices are so much more than XY&Z.

If this just so happens to be the opposite than what the others do, then....is that talking them down? No, mentioning that they put their fondant on an inch thick, that they use a BC recipe that would gag an already dead horse, and that I know they have had complaints on every wedding cake they've already done would be talking them down. icon_wink.gif



I think that if you say "this is what I do, this is what I can do for you," then that's not talking anyone else down. I also think that if you say a general "X type of business (larger or smaller, whichever) sometimes does things a different way" that's fine. It's when you start identifying the bakeries that do the stuff you listed (choke a dead horse, wow!) icon_lol.gif ) that you get into trouble in terms of being unprofessional.

You should definiitely play up what makes you different from the competition, but you can just refer to it as "the competition" or "other bakeries," not call them out by name. If they're foolish enough to publish something that's public record, though, that's their mistake, and they can't expect people to not see it. Whether it's in a magazine or online, if it's in writing people will read it. Just be careful what you write.
post #77 of 220
For the OP, I had a client today at a consult who told me that her friends are telling her that you SHOULD use a home-based baker for your wedding cake, not a storefront, because you'll get better service. Apparently public opinion goes both ways.
post #78 of 220
Quote:
Originally Posted by indydebi

Sometimes I just can't believe how people can be.

Snark is one of our most successful business owners. She has invested more than most of us COMBINED. She gets good press in national publications. She's obviously doing more than "just something" right.

Yet she still takes the time to come on here to share her knowledge and lend to the education of the rest of us.

Goodness, folks, if you have access to the incredible business expertise that a person like snark has, you're an idiot if you don't inhale every bit of it deep into your soul!!!

Maybe you don't need an MBA to do successful marketing. But if I had a choice of heeding the advice of an MBA who does the marketing for his wife's very successful food business ..... or "some cake lady", guess which one I'm going with? icon_confused.gif

SOme are offended that she shows written documentation on how some people run their business? Hmmmm. If the shoe fits.....

I'm really dying to tell so many "either put up ..... " (meaning when you've invested as much and are as successful as snark) "..... or shut up", but since this is a public forum where we learn by sharing our expertise (regardless of what level that expertise may be), then I'll refrain. icon_rolleyes.gif



It's been a good debate Indy and now that Snarks has clarified her original post we (licensed home bakers) understand that she is not "bashing" all of us.

At first it sounded like that was the case, so of course our first reaction would be to defend ourselves. But now I understand her position and agree with her marketing techniques and even use some of them myself.

Sometimes I think Snarks is busy and is typing and working at the same time without proofreading. icon_lol.gif

It goes without saying that I respect her business opinion...having said that I also want to be sure she knows that not every "home baker" is unprofessional.

Just because I bake out of a kitchen that happens to be in my home, it doesn't mean that I take what I do any less serious then a storefront owner does. I have over 40k invested in my second kitchen and I'll be damned if I let it fail me now.

I think it's important to remember that we business owners are outnumbered by the hobbyists on this site and obviously our thought process is completely different from theirs.

I mean look at some of the posts here in the forums. We have people selling food to the public and they don't even know if it's safe to not refrigerate that very item they're selling. They come on here and ask instead of enrolling themselves in a Servsafe course so they can learn whats safe and whats not. Scary scary stuff. icon_rolleyes.gif

Makes me shake my head every time a question like that pops up!

edited to fix their with they're.....I hate when I do that icon_rolleyes.gif
post #79 of 220
And then, when encouraged to take the Servesafe class, they reply with one of the following:

'what is that?'

or

'I don't need that, my house is clean.'
post #80 of 220
I don't insinuate that or say in any way every home baker is this or that. I say that North Carolina is sort of the wild, wild, west of cake bakers. There is virtually no regulation, and the quality and professionalism varies greatly. Then I give my schpeel about why I think we are better, and to then remind them to ask ....and if they ask me why, for example they should ask about ingredients, I'll show them the thread about "gourmet" cake flavors. If they ask me why they should ask about back up plan, I show them the thread on canceling because the kids were sick etc. etc.

We don't use the book everytime, but it works. And my point to the OP was to get her game together. If someone hesitates to book with her because she's not a " real bakery", she should have her responses ready.

And BTW dkelly, thanks for the sweet words. If I have one weakness, it is that I have a tendency to assume everybody knows what I mean when I say/write something, and it has been pointed out to me on more than one occasion, I can be slightly obtuse.
Scratch bakers of the world UNITE !!
Inrideo ergo sum ~ I snark therefore I am.
Cake or Death?......Cake Please!
Scratch bakers of the world UNITE !!
Inrideo ergo sum ~ I snark therefore I am.
Cake or Death?......Cake Please!
post #81 of 220
Quote:
Originally Posted by snarkybaker

I live in a state that pretty much lets anyone who's ever taken a Wilton Class sell cakes to the public. Most customers have absolutely no idea where to begin shopping for a $500 cake, because it really is something that most people only do a few times in a lifetime. Part of what we do is educate customers. Cake Central is a pretty good cross section of decorators, so by looking at some of these threads, someone can get an idea of the cake maker spectrum. I also have the epic thread of " gourmet flavors" printed out... you know the one where white cake mix plus coffee mate equals creme brulee cake.

We are very open with our customers. We walk perspective customers through our kitchen all the time. We SHOW them how we are different. Its not "bashing" other bakers to show their methods and weaknesses. Its doing my job. My job is to sell as many cakes as possible. I have 23 employees who all rely on me to pay their bills. It would irresponsible of me NOT to point out the many reasons that buying a wedding etc... cake from us is the best decision a bride can make.

It is YOUR job, home baker, to convince the bride otherwise. My point to the OP was that if her competition is even a little smart, they are giving her potential customers reasons NOT to choose her. She needs to come up with her reasons, or just continue to lose business.



This is an interesting thread. I've never had a cake business but I did have my own business in another field for a few years and I have to agree with snarkybaker's reasoning. A business does have to market itself and point out the advantages of doing business with them as opposed to others
offering the same services. Pointing out generalities is legit, but, I do agree that there is a line that shouldn't be crossed. Personal attacks are out in my book. A business should be able to stand on their own merit without stooping to a targeted, personal attack against a competitor.
I would not do business with someone who indulged in nasty personal attacks or gossip. I would consider them unstrustworthy and unprofessional. Ecomonic downturns will bring out creative marketing ideas in some and the worst in others. I think that a wealth of helpful information is being shared in this thread. icon_smile.gif

Kayte
Have a heart that never hardens, a temper that never tires, a touch that never hurts.
Charles Dickens
Have a heart that never hardens, a temper that never tires, a touch that never hurts.
Charles Dickens
post #82 of 220
Excuse me...
I do realize it's posted on the internet, and therefore accessible to many people; but printing out pages of Cake Central without permission, and using them to promote one's business ?
Do you include names and websites etc ? Is the information altered, or left as typed?

I'm quite bothered by someone doing that.
-
Giving someone the URL to read for him/herself, would insure the information is as the OP posted it.
Tommy's favorite song? Roll roll roll your goat
Tommy's favorite song? Roll roll roll your goat
post #83 of 220
I'm in the no bashing corner. You let your product stand by it's naked lil self icon_biggrin.gif .

Actually not having one of my better, happy days. They said my Cheescake had a funny taste. I told them it tastes funny cause you have a pallette like cement. LOLOL

Mike
post #84 of 220
Quote:
Originally Posted by Mike1394

I'm in the no bashing corner. You let your product stand by it's naked lil self icon_biggrin.gif .

Actually not having one of my better, happy days. They said my Cheescake had a funny taste. I told them it tastes funny cause you have a pallette like cement. LOLOL

Mike



Did you really tell them that, or did you just think it to yourself? icon_lol.gif
post #85 of 220
Quote:
Originally Posted by costumeczar

Quote:
Originally Posted by Mike1394

I'm in the no bashing corner. You let your product stand by it's naked lil self icon_biggrin.gif .

Actually not having one of my better, happy days. They said my Cheescake had a funny taste. I told them it tastes funny cause you have a pallette like cement. LOLOL

Mike



Did you really tell them that, or did you just think it to yourself? icon_lol.gif



Yeah I did. LOLOL I said it wasn't one of my better days. You can say my cake tastes like crap. I'll just look at you like your a caveman. My Cheesecakes though, never say a bad word about them. icon_biggrin.gif Those I defend till the end of the earth.LOL

Mike
post #86 of 220
Quote:
Originally Posted by Mike1394

Quote:
Originally Posted by costumeczar

Quote:
Originally Posted by Mike1394

I'm in the no bashing corner. You let your product stand by it's naked lil self icon_biggrin.gif .

Actually not having one of my better, happy days. They said my Cheescake had a funny taste. I told them it tastes funny cause you have a pallette like cement. LOLOL

Mike



Did you really tell them that, or did you just think it to yourself? icon_lol.gif



Yeah I did. LOLOL I said it wasn't one of my better days. You can say my cake tastes like crap. I'll just look at you like your a caveman. My Cheesecakes though, never say a bad word about them. icon_biggrin.gif Those I defend till the end of the earth.LOL

Mike



Ya know whats so sad about this "fast food" "easy way out" world we're living in? Many people don't really know what fine quality food is anymore.

This person is probably in love with Jell-0 brand powdered Cheesecake mix.......poor thing will never know what he/she's missing.
post #87 of 220
Quote:
Originally Posted by indydebi

Sometimes I just can't believe how people can be.

Snark is one of our most successful business owners. She has invested more than most of us COMBINED. She gets good press in national publications. She's obviously doing more than "just something" right.

Yet she still takes the time to come on here to share her knowledge and lend to the education of the rest of us.

Goodness, folks, if you have access to the incredible business expertise that a person like snark has, you're an idiot if you don't inhale every bit of it deep into your soul!!!

Maybe you don't need an MBA to do successful marketing. But if I had a choice of heeding the advice of an MBA who does the marketing for his wife's very successful food business ..... or "some cake lady", guess which one I'm going with? icon_confused.gif

SOme are offended that she shows written documentation on how some people run their business? Hmmmm. If the shoe fits.....

I'm really dying to tell so many "either put up ..... " (meaning when you've invested as much and are as successful as snark) "..... or shut up", but since this is a public forum where we learn by sharing our expertise (regardless of what level that expertise may be), then I'll refrain. icon_rolleyes.gif



Isn't this snarkybaker's shop....? (Mod edited to remove link.)
post #88 of 220
There's a print topic button at the top of every page of every thread obviously for the purposes of printing topics.

'Member when I started speaking up on here? Telling a fellow caker to shut up her high pitched high strung whining about working or not working with another vendor.

It's the world wide web--it's an open to the public forum.
love me some cake buzzzzz

 

love me some cake buzzzzz

 

post #89 of 220
Quote:
Originally Posted by Amia

Quote:
Originally Posted by indydebi

Sometimes I just can't believe how people can be.

Snark is one of our most successful business owners. [size=9]She has invested more than most of us COMBINED. She gets good press in national publications. She's obviously doing more than "just something" right.

Yet she still takes the time to come on here to share her knowledge and lend to the education of the rest of us.

Goodness, folks, if you have access to the incredible business expertise that a person like snark has, you're an idiot if you don't inhale every bit of it deep into your soul!!!

Maybe you don't need an MBA to do successful marketing. But if I had a choice of heeding the advice of an MBA who does the marketing for his wife's very successful food business ..... or "some cake lady", guess which one I'm going with? icon_confused.gif

SOme are offended that she shows written documentation on how some people run their business? Hmmmm. If the shoe fits.....

I'm really dying to tell so many "either put up ..... " (meaning when you've invested as much and are as successful as snark) "..... or shut up", but since this is a public forum where we learn by sharing our expertise (regardless of what level that expertise may be), then I'll refrain. icon_rolleyes.gif



Isn't this snarkybaker's shop....? (Mod edited to remove link.)




What is your point in posting this? Please rsvp asap because I like to give the benefit of the doubt and I like to check my understanding of a situation but thou art standing where I'm about to shoot.
love me some cake buzzzzz

 

love me some cake buzzzzz

 

post #90 of 220
Amia, not defending Snarks directly (or I guess I am) but people usually don't post good reviews. The ones that take the time (most of the time) are the ones that either had a bad experience, are just grumpy-pants, or can never be satisfied.

I do try to always either email, leave an online review &/or call the manager when I get great service. So I would take those reviews with a huge grain of salt.
Rosie

Hooked on Cakin' works for me!!
Rosie

Hooked on Cakin' works for me!!
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