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Question for all you seasoned sellers

post #1 of 54
Thread Starter 
As most of you know, I am but a chick putzin' around in her kitchen playing with this awesome cookie hobby. As most of you have experienced, my cookies get "offered" to people all the time. Normally I don't mind as it keeps me playing at my new (rapidly costly) hobby. Well I find myself in a unfamiliar situation and don't know how to respond without sounding rude.

A friend of mine that uses my cookies for her marketing handouts gave my name to another sales lady at another company. She e-mailed me wanting Valentine cookies. I usually only ask for the money to cover my cost of supplies. She wants 6 "fancy" decorated cookies, put in a very decorative box. Then, wrapped in bubblewrap and put into a very strong box for shipping to her destinations. ALL THAT FOR $10!! She wants those fancy boxes with the clear lids, a satin bow. I usually use both fondant and RI for the cookies, which isn't cheap. Neither is the cookie dough, as I always use the best butter and bakers sugar. She wants samples as soon as possible. HELP! Suggestions! Maybe four 2" decorative cookies in that box she wants. I'd like to do the order for her, but not at my own cost. I've never met her and times are tough on this unemployed hobby baker. I know I can count on you girls to guide my through this little dilema.
It's not denial. I'm just very selective about the reality I accept
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It's not denial. I'm just very selective about the reality I accept
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post #2 of 54
Oh riShell. You are a nice lady. You know you cannot do all this for $10. So, the question is, what do you tell her. First, no way on the $10. I am not a seasoned seller so I may not be the best person on this but, how about $5 per cookie. You should also put in the cost of the box and bow (up that for your time getting it and preparing it for the cookies). Ok, someone else out there for riShell.
post #3 of 54
The average person has no idea how much work goes into making decorated sugar cookies! Do not under-price! The $1 per inch quoted by many on this site may seem expensive, but it's a good guide. If your cookie is 3", it'll cost the client $3 per cookie. Then add in the cost of the packaging and your time to put everything together. If the design you're going with is simple and doesn't have a lot of colors, you can probably reduce the price. How many do you think you can crank out in an hour? What would that give you on an hourly basis? No one wants to work for minimum wage! Remember, these are "designer" cookies. Charge accordingly.
The pessimist complains about the wind;
the optimist expects it to change;
the realist adjusts the sails.
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The pessimist complains about the wind;
the optimist expects it to change;
the realist adjusts the sails.
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post #4 of 54
You know, the dollar per inch is what I try to go by, but usually underprice. yet I see these shows on food network from back in the '90s and early 2000s, and they are charging like $8 to $10 per cookie. Honestly, no one understands how much time it takes to do these cookies! I so want to make a biz of this, but no way could I make a living. So, I do it all for charity, but it is quite expensive once you start buying cutters, equipment, sprinkles, lusters, extracts, more sprinkles, containers, green stuff, gloves.....I could go on and on!
riSHEL, your cookies are fantastic, please do not practically give them away. Sit down and work up the cost with all the ribbon and boxes and bubble wrap (which is very expensive). And don't forget to account for your time, although we all know we never can work in enough cost for our time. Good thing we enjoy doing it!!
Shiney
Take a picture; eat the cookie!
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Shiney
Take a picture; eat the cookie!
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post #5 of 54
riShell-you have received some good advice. It is very hard for people to take a cookie designer seriously once you have undersold yourself. Your work is worth every dollar!!
post #6 of 54
Your cookies are far too nice to underprice. I like the $1/inch guideline, less if it is really simple, more if you go really nuts. Rishel, stand up for what you are worth because what you do is really good. I like to tell people who ask, "I understand that the price for nicely decorated cookies is $1/inch for a basic design with 1 - 2 colors" (because that is honestly what I have been told). My designs generally aren't basic and generally don't have 1 -2 colors, so if I do charge $1/inch, they are getting a deal compared to what the rule I quoted above. However, if I did a really simple design with 1 -2 colors, I would definately do less than the $1/inch rule.

Oh, and please don't tell me the $10 included the box and ribbon too!
"I think every woman should have a blowtorch." - Julia Child
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"I think every woman should have a blowtorch." - Julia Child
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post #7 of 54
Thread Starter 
Thank you ladies. I really value your opinions, and appreciate your guidance. She intimidated me with her matter of fact, cut and dry, what she will get for her $10. It's not the same as getting some store-bought cookies with some sprinkles on them. I hoped she would've seen it that way too. I'll make up some cookies for her samples and tell her how much they will cost, then tell her how much the packaging will be and let her choose how she wants the amount she'll get for her $10 instead of me stressing out how I'm gonna make 6 cookies, pretty (and durable) packaging, and shipping work with $10.

It's SO much easier giving them to people. You get appreciation for whatever you give them. It's a whole different story when they're giving you money for it! icon_redface.gif
It's not denial. I'm just very selective about the reality I accept
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It's not denial. I'm just very selective about the reality I accept
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post #8 of 54
Do what I did Visit A few cookie websites, then you'll see $1 per inch is a drop in the bucket but is a great start. For cookies decorated in fondant add $1 more per cookie.

Nashville Wraps has great prices on packaging as well.
Wilton Method Instructor

http://sites.google.com/site/creativecakesbyjeannie/
If you have to be addicted to something you can't go wrong with cake decorating.........Me
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Wilton Method Instructor

http://sites.google.com/site/creativecakesbyjeannie/
If you have to be addicted to something you can't go wrong with cake decorating.........Me
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post #9 of 54
The Debi Response would be a big hearty laugh as I firmly inform her that the packaging alone would cost me more than ten bucks! Thanks for calling ... see ya 'round like a doughnut!
post #10 of 54
I've only had this happen a few times where someone thought my cookies were too expensive but I've gently yet firmly had to inform them of the cost of my cookies in a way that they don't feel like they've made a dumb request. That always seems to turn the request around and somehow make it into a doable order. Kill them with kindness and understanding...they will tell everyone they know about their experience with you. But stick with your pricing and MINIMUMS. Your cookies are wonderful by the way!!!
Mom, did you make any extras?!
www.flickr.com/photos/cookiecuttercreations
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Mom, did you make any extras?!
www.flickr.com/photos/cookiecuttercreations
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post #11 of 54
I normally just make my cookies for family but lately have started giving them as Christmas gifts and other gifts. I have posted some of my bouquets on my face book page and have had several people ask me how much they cost. I used the guide here factoring in packaging and shipping (if needed). Then I knew who was really interested because they are the ones that called and ordered and then those who thought they were too pricey didn't. I think some people think, "Oh, it is JUST a cookie!" They have absolutly NO idea what we do and the time we spend. It is an art!!!
post #12 of 54
Rishel - Please let us know her reaction after you talk to her. You do a very good job decorating your cookies and she would absolutely be getting her monies worth at a higher price. icon_smile.gif
I'm better than I deserve! - Dave Ramsey
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I'm better than I deserve! - Dave Ramsey
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post #13 of 54
Quote:
Originally Posted by indydebi

The Debi Response would be a big hearty laugh as I firmly inform her that the packaging alone would cost me more than ten bucks! Thanks for calling ... see ya 'round like a doughnut!



The client also reminded me of a doughnut, the other infamous part of the doughnut,
the part that's not really there, the doughnut _____. Kwim?!

icon_lol.gif
anytime you judge somebody and
you judge something that makes them happy 
that's your weakness speaking ~~ hilaria baldwin
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anytime you judge somebody and
you judge something that makes them happy 
that's your weakness speaking ~~ hilaria baldwin
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post #14 of 54
You know, it's not rude at all to state what someone will get for a certain price. You don't have to point and laugh and mock her....which I'm sure never entered your mind anyway. If she asks what she can get for $10, tell her the truth. If she asks for what 6 cookies in that box costs, tell her! It's NOT rude. It's a factual answer to a question, and she should expect it.
Fall down 7 times....get up 8
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Fall down 7 times....get up 8
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post #15 of 54
I'm not a seasoned-seller, but I have tried to make rolled cookies before. If you decide to start selling orders like the one you mentioned for $10, please let me know. I'd like in on that deal, too.

The economy may have created a buyer's market, but slavery is still illegal.
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