POnder away! It gets us ALL thinking!!
if any of your booked brides ask about it, you could tell them it's the no-frills cake. No frills, no choice, no design. "Were you thinking of downgrading your wedding cake or something?"
As someone mentioned above, when the car salesman offers the Kia at a really low price ..... no one REALLY wants a car with no air, no radio, etc. (I know too many people in the car biz ... NO ONE really wants a car like that.) I know a lady who runs a chapel and offers a 1-hour time slot for a really low price. She gets LOTS of calls from people wanting that, but after finding out what size and style of wedding they're having, then end up buying a bigger package .... lots of calls for the cheap one .... lots of bookings for the pricer ones.
I don't think offering a no-frills cake is the same as discounting. I view discounting as selling a $500 cake for $350. Selling a $99 cake for $99 isn't discounting.
I'm interested to see if this pays off for them in the end.
This is a silly thing to come to mind, but it DID come to mind, so I'm sharing it anyway!
Being an old fart, I actually watched the episode where J.R. got shot. There was one storyline where Bobby and J.R. were competing to see who would run the company. J.R. started opening gas stations on every corner and selling gas really cheap. Bobby was fretting because it would show an immediate jump in income, but the long run profit just wouldn't be there ... but those numbers wouldn't show up during "the contest". (How many other old-timers out there know what show I'm talkin' about here?
My point is to be careful ..... make sure that your efforts to get the cash in there isn't one of those "we're losing a dollar on each one we sell but we'll make it up in volume" things.