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Help! Are cookies usually sold to a shop on consignment? - Page 2

post #16 of 26
Quote:
Originally Posted by TracyLH

... I see a lot of pitfalls with this plan... The hardest thing is figuring out what your cookies would actually sell for in a store so I can discount them and see if it is worth it. icon_smile.gif



You are making designer cookies. My recommendation is set a designer price and let the cookie crumbs fall.
anytime you judge somebody and
you judge something that makes them happy 
that's your weakness speaking ~~ hilaria baldwin
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anytime you judge somebody and
you judge something that makes them happy 
that's your weakness speaking ~~ hilaria baldwin
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post #17 of 26
Tracy,
I wouldn't want to do consignment either. I hope you can work it out without doing consignment!

I don't have any real experience with this but I wanted to comment on my observations...

First in NY your cookies could easily be $12-15 each. (that "Recipe for Success" show on Food Network had a cookie lady doing really nice - but not as detailed as you selling for $15 each!) so I think that you or the shop owner should be able to sell your cookies for more than $6 ($1/inch). (maybe not to soccer moms but certainly to the clientel that the shop owner wants) I think that CBD is actually more than $1/inch so I would tell her to pay you your price and mark them up.

next, when I was in SoCal there was a Bakery Boutique (food and gift items) that had 6" cookies in the shop for $10 each! (they weren't very well done so I wanted to take a snapshot to show hubby what a lame cookie was going for, but they wouldn't allow photos icon_rolleyes.gif ) I saw people ordering cakes and cookies at the counter, but didn't see people buy them from the store. Unfortunately for them, they disappeared after a few months.

finally, here in Indy there is a boutique at a mall that has adorable stuff and was carrying a few cookies. the cookies were nice but not in the same universe as yours! they were probably bigger than 6" and marked at $5.95! I doubt that they were on consignment because I just saw the pumpkin cookies on the -50% Thanksgiving merchandise table! They weren't marketed well in the store - just sitting on some table - I would have put them up near the register.

so, again, NO consignment. I think that these cookies a more special order and not like someone will pick them up and eat them on the spot. Probably good as gifts, or as part of a gift basket. I think that if she bought them from you, she'd be more likely to market them more.

ok, that was a bit rambling, but I would call other stores and try and find out about the consignment and also look into cookie prices. I think she should be able to charge at lot more than $1/inch for your AMAZING cookies. (I think that you should too!!!!)
'Why sleep when you can bake!'
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'Why sleep when you can bake!'
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post #18 of 26
Thread Starter 
Good point K8memphis! They are designer cookies.

Jen, thanks for taking so much time to answer this! You have some excellent points and I appreciate you passing on what you have seen for pricing in shops. That really helps! She is trying to make her shop kind of a mini Dean & Deluca. Dean & Deluca has designer cookies - Elenis to be exact. Although I am nowhere in Elenis' league, I can always point out how much those are and, hey, if she wants to go that route, she always can. At least I can give her that option. (Although I am not too sure I want to tell her about Elenis yet! icon_biggrin.gif ). I did call one shop I knew off that carried decorated cookies, but as it turns out, they are a chain, so that is different.

Thanks for all of the backup everyone on not wanting to do consignment. I think she does want to carry the cookies and I do want her to, so it is a matter now of seeing how much to discount them or how close I can get to a reasonable price for my time and if her shop clientelle can support the price. Thankfully, it is a somewhat popular little town (or so I hear - it is mighty, mighty small and off the beaten path).

You all have been tremendously helpful! icon_biggrin.gificon_biggrin.gificon_biggrin.gif
Much, much appreciated! I will use what you have said when I talk to her (back-up from other cookie bakers!) so I have some sort of power behind my words as to what others like me do or would do.
"I think every woman should have a blowtorch." - Julia Child
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"I think every woman should have a blowtorch." - Julia Child
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post #19 of 26
By the way, and I'm not just saying this... You ARE in Eleni's league as far as creativity and skill!!! And you deserve to be in that pricing category too! All you need is that mysterious (to me) magical marketing ingredient! icon_biggrin.gif
When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.
~ Helen Keller
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When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.
~ Helen Keller
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post #20 of 26
Quote:
Originally Posted by johnson6ofus

No a pro- but a mom here... my 2 cents. Don't forget everyone wants to touch, poke and break it, How many horror here on the cake discussion that goes, "..I just wanted to see if it was real...". And of course, no one will actually buy a broken cookie. If the shop owner has no vested interest in protecting your product (you get all the unsold back), I am sure the breakge will be even worse!.




This reminds me of some decorated cookies i saw being sold at Winners recently. They had a small display by the register and of course it caught my eye, so i took a closer look. JUst about every cookie in there was cracked or damaged in some way. Probably for the same reason you mention. People just can't resist touching the product..kid takes one to look at, mom is paying for merchandise and doens't realize kid is ruining cookie...when mom's done she takes cookie from kid and puts it back in display.
I would think the dummy idea is the way to go, or like others said, very limited supply of cookie.

I know after seeing that it made me think twice about wanting to market my cookies to these types of stores.
post #21 of 26
Cookies are a perishable commodity right? So it is up to the purchaser of the store to purchase what she/he thinks they can sell. If they get it wrong, they have eaten into their profits (pardon the pun), by having unsold out of date stock. I sell undecorated no added sugar cakes to a lady with an indoor market stall in Yorkshire who provides a service for people with a sweet tooth trying to manage their diabetes. She is aware of how many cakes I can make in a batch, and therefore orders from me in that batch size. She panicked a bit in the last week in November and ordered too many as they were flying off the shelves prior to that. She realises she ordered too many batches at once, her fault and a learning curve for her and she may have some left on her hands. She will only order one batch at a time now, she knows it is not feasible to order half batches as I am wasting half of my oven cooking them. She also knows that up to Christmas she needs to give me plenty of notice for when she wants another batch. We have agreed all this amicably before I began taking orders from her. It is a good working relationship, I bake for her, charging slightly less than I would for someone else as a goodwill gesture, she adds on whatever she feels is right in order to cover her overheads, make a profit and price it right for the market and its a win win situation. I am not interested in knowing her mark-up costs because she is taking all the risks, as long as I get what I think is a fair price for my goods I am happy. Hope this helps, its not designer cookies but the principles of working together with a retail outlet are the same.
What have you done today to make yourself proud?
HAPPINESS IS CAKE-SHAPED
Smiling is infectious, pass it on.
LIFE IS WHAT HAPPENS TO YOU WHILE YOU ARE BUSY MAKING OTHER PLANS - Lennon
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What have you done today to make yourself proud?
HAPPINESS IS CAKE-SHAPED
Smiling is infectious, pass it on.
LIFE IS WHAT HAPPENS TO YOU WHILE YOU ARE BUSY MAKING OTHER PLANS - Lennon
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post #22 of 26
thank you SweetDreams!
I wanted to say the same thing!!!
Tracy, your cookies are as good OR BETTER than any I have ever seen!

You keep saying that you should simplify your designs - pish-posh - CHARGE MORE!
'Why sleep when you can bake!'
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'Why sleep when you can bake!'
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post #23 of 26
Thread Starter 
SweetDreamsAT - You are too sweet! I think you are in the same league as Elenis yourself! I think the magic key is that is she IS Elenis. icon_biggrin.gif Oh, and she is in NY!

Sweetcravings - I will use your example when I talk to her and how you yourself thought twice about selling to a shop due to this. If she buys them outright, she needs to be aware of this.

Gales - cookies or not, your points are excellent and well taken. I can discount them a bit for her or increase the size/detailing so I at least get a certain amount for my time. I usually do a minimum of 12, so perhaps I will need to come down a bit on that until we can see how well these will do.

Jen - You always make me laugh! I love it - "Pish-posh - charge more!" icon_lol.gif Not a bad idea sometimes. I die sometimes when I see what I charge for the amount of work, but I think we all feel that way. I guess we are artists in our own right and how often are artists paid well for what they do? (At least as 'starving artists' we aren't exactly starving as we can eat cookies. icon_biggrin.gif - Okay, no more attempts at humor!). Thanks again for your very valued thoughts!


I think I will say no to consignment and figure out a reasonable price to offer her. 30% markup seems to be what I am seeing. If she likes the idea, great, and if not, I am not the cookie person for her.

Thank you all again!!! I honestly could not do this without all of you! icon_biggrin.gificon_biggrin.gif
"I think every woman should have a blowtorch." - Julia Child
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"I think every woman should have a blowtorch." - Julia Child
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post #24 of 26
Ok. Gotta tell you about my experience. There is a candy shop in town where I live. I approached the woman who owns it to show her my cookies and to ask her if she would carry them. She was very excited about them and took them right there. We didn't make a deal at the time. She said she would see how they would sell and then we would talk. I had nothing to lose except for about 8 cookies so I said yes. Well, a few days later I stopped back in. She said that some of the cookies broke (she had them at the cash register and the kids picked them up and broke them). She said they belong in a bakery behind a glass case. So I was out of luck. There is definitely going to be breakage if the cookies can be handled. People are not careful with things that don't belong to them. On consignment those cookies don't belong to the shop owner. She may not be as careful with them (or tell customers to be careful) if she doesn't have something to lose. So, Tracy, you be careful! Don't want you to be discouraged because your cookies NEED to be sold!!!! This is all a learning experience. If you want to try it, go ahead just be aware that it may not work out. Maybe this will be a way for you to get your cookies out there, get a following and then make a change in where and how you do business in the future. Good luck and let us know what you are doing.

Fondly,

Susan AKA Peeverly
post #25 of 26
Quote:
Originally Posted by SweetDreamsAT

By the way, and I'm not just saying this... You ARE in Eleni's league as far as creativity and skill!!! And you deserve to be in that pricing category too! All you need is that mysterious (to me) magical marketing ingredient! icon_biggrin.gif



I could not have said it better myself!!! I wish you success in whatever you decide to do-you will figure it out!
post #26 of 26
Thread Starter 
Thanks, ladies! Every bit written is helping! (And the kind words are very much appreciated, expecially from decorators I admire so much).

Susan, I am SO sorry to hear what happened to your creations! That really solidified that the 'cookies in a basket next to the cash register' idea is not a good one!
"I think every woman should have a blowtorch." - Julia Child
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"I think every woman should have a blowtorch." - Julia Child
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