I know that many of you charge $1 per inch for decorated cookies. So following this rule a dozen 3" cookies would be $36. Do you give a price break though if a customer orders a dozen as opposed to just a few? I'm sure this has been discussed before but I can't seem to find any info about pricing cookies by the dozen, only individually. Thanks!

Guess I just didn't realize how much cookies sell for.I would never get those prices in my neck of the woods. I can't even imagine paying $36 for a dozen cookies. Someone who sells cookies will have to answer this one. I just thought I'd give you a bump.

diane

I would never get that much for cookies in my town. They would think I am crazy. I charge $1.50 each for decorated bridal cookies like wedding cake or tuxedo/bride etc. and $1.25 each for medium size individual decorated cookies like baby buggy and rocking horse etc. My neck of the woods is a lunch box town and those prices you quoted wouldn't work here. I'd be out of business in no time.

Kathy

Thanks! I have a hard time charging $36 for a dozen cookies too. But that's just me - I'm new at this and would be making them for a friend. Just wanted to see what others do.

I bought the large 5" cookie cutters and sell mine for $18 dozen.

They would never pay higher prices.

I live in a little town. I make small to medium decorated sugar cookies and charge $12 a dozen for an assortment. The decoration is fairly simple. I do give price breaks on 3, 5 and 7 dozen ($11, $10 and $9/dozen respectively). I will probably increase my prices slightly because no one so much as blinks when I tell them how much. I'm afraid if I advertised that I would have more buisness than I could handle! I also sell undecorated cookies.

It's not just the small town folks who would never pay $36 a dozen for cookies! I live in a town with about 400,000 residents, and they'd laugh at those prices. I have found that $1.50 per cookie seems to be the most palatable price. The grocery store down the street from me charges $1.00 per cookie for a similar size, though not as fancy. And the prices I've seen some people suggest for cakes is amazing! It's probably double what anyone would pay around here. Sigh.

Thanks for all the input! I was thinking more along the lines of $12-$18 per dozen depending on the size of the cookie and detail of the decorating. Thanks for all of the help!

I am so glad that someone has started this thread, I am a cake person, but one of my regular customers is bugging me to death to do cookie trays for him for Christmas...not decorated...just like ladie fingers, peanut butter, choc chip etc...how many cookies would you put on a $20 tray??? Any advise will be greatly appreciated!!

I charge $6 a dozen for basic cookies choc chip, peanut butter etc,,,,,

$9 for premium when they have extra nuts, coconut etc...

I gave the wrong price for my sugar cookies they are $9 a doz

I know a lot of you may be saying I am undercharging but I have to compete with the local grocery store. I have to admit their cookies are really good and cost a lot less than I charge. So I rarely get orders for cookies.

I charge $4.50 to $5.00 a dozen for undecorated cookies (chocolate chip, snickerdoodle, peanut butter, etc). I have lots of orders for single flavors of cookies but none so far for trays. Honestly, I haven't had time to advertise cookie trays which is probably a good thing because I'm working about as much as I can handle right now,with the customer orders I currently have. When I move to a larger town, I plan to increase my prices slightly.

Good luck with your trays!

Don't forget in the cost of a cookie tray that you have a tray and a box to put it in. My first cookie tray order I didn't tally that in and it was a big box and a big board, covered with wrapping paper and contact paper, and it ended up costing me $5 more! When you're talking about a $20 tray, that's a good portion of the cost.

For my 3 inch "non"decorated decorated cookies (the sweethearts and the snowflakes for example which are flooded and flocked with sugar but no intricate design), I charge $15.00 a dozen. A lady who owns a bakery near me charges $2.00 per cookie with a minimum order of 2 dozen cookies ($48.00). For my 4 inch "non"decorated snowflakes for example I charge $20/dozen. They know they can't go to the local grocery store and get them! I do have an order next week for 1 dozen 3 inch snowflakes and 1 dozen 4 inch snowflakes and that would come to $35 for the two so I gave her a price break to $30. She's tasted my cookies and she loves the look of them. Now this pricing is different than my decorated cookies which start at $5.00 each and go up from there. (And if they gripe about it, I steer them to Toba Garrett's website which has cookies starting at $15/each going up to $250!!!)

Oh, I am so glad to read all your replies. I just sold two dozen cookies to my SIL's friend. My SIL told me to charge her $3 per cookie which I did. I felt so guilty taking $72 from her. The cookies were 4-5 inches each and were very detailed (see my pics). I guess I am not a good business person because I feel like I need to justify the price (telling her they took so long and they are all butter, etc). She didn't say anything about the price. It must just be me. Anyone else out there have any thoughts on prices?

I live in the metro Atlanta area and I only charge $1.50 per cookie. I tell my customers that the minimum order has to be 1 dozen. I can't see myself making 5 cookies for one person unless it is in a cookie bouquet. I usually use a 3-4" cookie cutter. My prices stay the same no matter what size they are. However, if it is non-decorated cookies then I would only charge $1 each.

I checked places like Publix and Kroger and they are around the same price as mine if not more. I would definitely feel bad charging someone $36 for one dozen. I often charge customers what I think I would pay if I was to buy them somewhere else.

I belive that when you raise your prices and charge what you're worth, you bring in different clientele. There is a market for the more expensive cookies, you just have to find it. Sell your cookies at a lower price and people will buy them because it's a bargain. Sell them at a higher price and people will see them for what they really are, a home baked "gourmet" cookie that is really worth the extra money. A higher price shows people that you value your product, and they will understand when they try the first one.

Diana

here are the peppermint candy cane cookies I mentioned earlier. I think I'm going to stick with $8 for the dozen in a box and do a bakers dozen.

I really do believe it depends on where you live. The people who have bought my cookies definitely could afford $3 a cookie (could afford a lot more than that). I think that if they want a cheaper cookie that is decorated they can go to the grocery store and get them. I just finished decorating some snowman cookies that are $3 each. They took so much time that I can't justify 1 or 2 dollars for them. The people who are buying them can't get a cookie like this anywhere and they are not about to make one (especially if I show them what it takes to make one!!!). I think it was Martha Stewart that started out selling pies at the local mall. When she priced them for $5 no one bought them, so she priced them at $25 each and they flew off the shelf. Interesting isn't it????

It is interesting, some people do nothing but complain "$2 a cookie??? Are you out of your mind??" while others say "$2 a cookie??? You can get a lot more for that!!" Go figure!