2007 Wedding Cake Trends

Business By whimsette Updated 8 Dec 2006 , 3:26pm by aobodessa

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whimsette Posted 1 Dec 2006 , 8:18pm
post #1 of 38

I've been going over my orders for the early part of next year and discovered something: I have no orders for topsy-turvy cakes (so far). Hallelujah! Could these finally be going out of style?

A few trends I'm seeing in my customers for 2007:
* white on white decoration or all white with a few, small pale accents
* conversely, outrageous color a la Margaret Braun is really popular
* flavor - nearly all my bookings are have chosen more adventuresome flavor combinations this year (yay!)
* made to match ... have several cakes that are the same design motif as their invitations and favors


Are you seeing anything new in your upcoming bookings?

37 replies
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cakesbyamym Posted 1 Dec 2006 , 10:42pm
post #2 of 38

I like this topic! Great idea. From my bookings in 2007, I am seeing:

*Swirls continuing to be popular for the sides of the cakes.
*More bold colors
*Fondant, fondant, fondant!
*Brides opting for more flavorful cakes...less vanilla...more raspberry mocha, chocolate chocolate chip, etc.
*NO topsy turvy cakes here, either!!! Well, other than tomorrow's wedding cake. icon_smile.gif

I'm interested to see what others are booking in '07. It's always nice to get ideas to share with brides on what others "in the profession" are seeing. icon_smile.gif

Have a great weekend everyone!!!
Amy

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TPDC Posted 2 Dec 2006 , 3:32am
post #3 of 38

I only have a few, but this is what I have.

*White with bold accent colors
*fondant
*cupcakes
*and YES, FLAVOR!!!!

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cakesondemand Posted 2 Dec 2006 , 3:48am
post #4 of 38

Square cakes almost all my orders are. Fondant ,fondant , and more fondant, white on white, twigs and simple designs. I'm booked every weekend in July and Aug already.

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whimsette Posted 2 Dec 2006 , 4:25pm
post #5 of 38

Are you seeing a decline in the # of servings you're being contracted for? I'm noticing the bulk of my current orders are less than 110 servings. Last year and the year before they were around 125 - 150 on average. I wonder if weddings getting smaller.

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antonia74 Posted 2 Dec 2006 , 4:42pm
post #6 of 38

great topic!

I have most of the 2007 dates booked...so I notice people are coming earlier and earlier! I actually have six 2008 weddings booked already too, but I haven't gone further than Spring 2008. icon_surprised.gif

I'm noticing a lot of chocolate-iced cakes this year...with a contrasting colour of pink, green or Tiffany blue. I'd say 25% of the orders are using a combination of chocolate brown and something. Hardly any white/ivory cakes at all...yahoo!! icon_biggrin.gif

My fondant orders are way down. I really prefer the smooth buttercream and definitely advise clients to go that route if possible.

Cupcake orders are steady as ever, but still on the fun side!

Flavours are a LOT more adventurous! I have a few cakes that are all tiers of Chocolate-Mint, Roasted Banana Buttermilk, Red Velvet....so happy!!! icon_smile.gif

The biggest thing is the cake toppers. I think I have only 10 or 20 orders that are using flowers, most are doing some really great toppers like sparkling crystal monograms, personalized figurines, etc. That's way up from past years!

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playingwithsugar Posted 2 Dec 2006 , 4:45pm
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Oh, please, tell me more! I have a project to do for a vendor for this Spring, and I would love to know what people are looking for, so the vendor can be up to date.

I read a previous post about most of the cakes in martha's Weddings magazine (Autumn issue) being mostly buttercream. Do you still see this for next year, or are the customers sticking with fondant?

Thanks!

Theresa icon_smile.gif

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cakesondemand Posted 2 Dec 2006 , 5:44pm
post #8 of 38
Quote:
Originally Posted by whimsette

Are you seeing a decline in the # of servings you're being contracted for? I'm noticing the bulk of my current orders are less than 110 servings. Last year and the year before they were around 125 - 150 on average. I wonder if weddings getting smaller.




Seem to be right just went through my contracts and all have less than 110 servings. Really good thread lets keep it going.

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playingwithsugar Posted 2 Dec 2006 , 5:48pm
post #9 of 38

With the decline in servings, do you find you will have to raise your prices to continue your revenue base? If so, how much more do you think you will have to charge per serving in the coming year?

Thanks -

Theresa icon_smile.gif

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Zmama Posted 2 Dec 2006 , 5:57pm
post #10 of 38

Are a lot of you doing first or second weddings? That could make some difference as well. My first wedding (1997) was white/champagne, 250 servings. It also had pillars.

Now, ten years later, we are planning the cake at 60 servings, stacked, and reflecting our interests rather than just wedding-ish stlye.

From a bride's POV, pillars are out, stairways are out, and the cake needs to reflect the couple. Weddings are getting more intimate and personal. Hype is out. This also means we can dedicate more money to higher serving prices, because we don't have to pay for 300 servings.

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Chef_Stef Posted 2 Dec 2006 , 6:09pm
post #11 of 38

GREAT idea!

I don't have much booked til after the bridal festival in Jan, but I do have -

--square cakes
--no fondant (yet)
--bold colored swirls
--white on white with quilting and bows
--lots of flavors, even cran-raspberry filling

I'm planning dummies for the festival, so I'm trying to stay current for '07 ideas. Wonderful! My dummies should be right on track, thanks to you guys.

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whimsette Posted 2 Dec 2006 , 6:17pm
post #12 of 38
Quote:
Originally Posted by tmriga

With the decline in servings, do you find you will have to raise your prices to continue your revenue base? If so, how much more do you think you will have to charge per serving in the coming year?




Theresa, that's a good question. I just raised my prices for the coming year but that won't affect the contracts that have already been signed. I won't see an increase until next year when I start booking again for the remaining open slots in 2007.

I raised my prices early last year to account for rising fuel costs and it wasn't nearly enough. Not only did *my* fuel costs go up, but I saw an increase in shipping rates and grocery prices which affected my profit margin. Not a mistake I'll make again!

Quote:
Originally Posted by Zmama

Are a lot of you doing first or second weddings?



Zmama, with the exception of 2 clients, all of my bookings are 1st weddings (that I know of).

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coolmom Posted 2 Dec 2006 , 6:18pm
post #13 of 38

I onlyl have 2 cakes booked for next year and they are both totally different. One is ugly, and one isn't..haha icon_lol.gif . No, one is white on white with a crystal monogram topper, and the other is ivory textured icing with fabric bows and silk flowers icon_razz.gif. Both are flavors other than vanilla....double chocolate, strawberry bannana, cheescake, and chocolate mint.

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Sugarbean Posted 2 Dec 2006 , 6:29pm
post #14 of 38

This is an AWESOME thread. icon_smile.gif

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playingwithsugar Posted 2 Dec 2006 , 6:39pm
post #15 of 38

Thanks for that information, Whimsette.

What about the number of cakes done - do you or any of you others forsee the need to increase the number of cakes you will do on a weekly basis to retain your revenue base?

What percent, or price per serving, will your increase be (like 10% or 25 cents or more per serving)?

Thanks -

Theresa icon_smile.gif

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Chef_Stef Posted 2 Dec 2006 , 7:01pm
post #16 of 38

I'm not planning on raising prices any time soon, but I'm just getting started too.

*I reserve the right to change my prices when and how I please, to suit my needs, at any time, without notice, for whatever reason, etc.etc." lol

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Chef_Stef Posted 2 Dec 2006 , 7:08pm
post #17 of 38

I wonder are you guys seeing any trend towards more BC and heavy piping work like we heard about earlier this year for 07?? Like the Martha weddings mag with all the piping? Swags or string work?

I'm wondering if I should do an all-out, full-blown Edwardian piped 4-tier masterpiece for the bridal festival or save myself the time...

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JoanneK Posted 2 Dec 2006 , 7:12pm
post #18 of 38

Homecook, No please do one. I'm sure it would be beautiful and I know we would love to see a photo.

Sounds lovely.

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whimsette Posted 2 Dec 2006 , 7:56pm
post #19 of 38
Quote:
Originally Posted by tmriga


What about the number of cakes done - do you or any of you others forsee the need to increase the number of cakes you will do on a weekly basis to retain your revenue base?

What percent, or price per serving, will your increase be (like 10% or 25 cents or more per serving)?




Well, the first question is a catch-22 for me. I'm almost doing everything I can as a single-person business. If I increase the # of cakes, I'd probably have to hire someone either for production or delivery. To make *that* profitable, I'd have to do a lot more cakes and I'm not sure I want to do that right now.

I take Nov & Dec off every year to enjoy myself and I also have a few weekends throughout the wedding season to that I don't work. My worst-case scenario is that I don't take a 2 month break every year and just extend my work year to help boost revenue.

My 2007 increase is 20% and the delivery charge is up $5.00. Ouch. This should cover me for planned increases (kitchen rental is going up a little bit) plus any reasonable increases in produce, supplies, and gas. (I hope.)

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whimsette Posted 2 Dec 2006 , 7:59pm
post #20 of 38
Quote:
Originally Posted by homecook

I wonder are you guys seeing any trend towards more BC and heavy piping work like we heard about earlier this year for 07?? Like the Martha weddings mag with all the piping? Swags or string work?




Not yet BUT it takes me a few months to start getting a steady flow of Martha brides after the release of each new issue. I'm betting those types of cakes will become huge in 2007/08.

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whimsette Posted 2 Dec 2006 , 9:49pm
post #21 of 38
Quote:
Originally Posted by antonia74


Cupcake orders are steady as ever, but still on the fun side!

-- and ---

The biggest thing is the cake toppers. I think I have only 10 or 20 orders that are using flowers, most are doing some really great toppers like sparkling crystal monograms, personalized figurines, etc. That's way up from past years!




I've seen a small decrease in cupcakes this year. I rather like doing them.

Cake toppers are wildly popular this year! (As part of my business I make toppers so I'm a bit biased about using them.) Antonia74 are you seeing any favorites in that bunch? I'm noticing lots of rhinestone monograms again this year and vintage/heirloom toppers seem to be coming into vogue.

Are there any months that are more popular this year than last? My usual season is from April - October. I'm already booked for March -- that's unusual for me. October has been booked for months but that was expected.

This is all so fascinating.

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Chef_Stef Posted 2 Dec 2006 , 10:01pm
post #22 of 38

I'm loving the info--let's keep this post floating around through the next few months so we can refer back to it!

What a great idea to share thumbs_up.gif

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Tuggy Posted 2 Dec 2006 , 10:08pm
post #23 of 38

Very interessting to see what´s "In" Overseas - so the trends will be here in around 3-5 Years icon_biggrin.gif I´ll have enough time to get prepared icon_wink.gif .

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boonenati Posted 2 Dec 2006 , 10:22pm
post #24 of 38
Quote:
Originally Posted by antonia74


I have most of the 2007 dates booked...so I notice people are coming earlier and earlier! I actually have six 2008 weddings booked already too, but I haven't gone further than Spring 2008. icon_surprised.gif



Helen
How do you handle the cake prices? Do you lock in the prices of your cakes when you do the booking? I would be worried about the changing prices of everything to book myself into 2008. Maybe Im not charging enough to cover for these things??

Nati

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antonia74 Posted 2 Dec 2006 , 10:39pm
post #25 of 38

Yes, people who place their deposits in 2006 for 2007/2008 weddings get the 2006 prices.

Once the contract & invoices are signed, you can't increase pricing based on gradual inflation or anything. The price would only change for factors like requesting more/less cupcakes/cake, greater detailing, etc.

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Zmama Posted 3 Dec 2006 , 2:03am
post #26 of 38

Here's a question related to Tuggy's post. Europe is usually a couple years ahead of America for fashion. Is that the same for cakes? Or do their designs influence those here at all?

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playingwithsugar Posted 3 Dec 2006 , 2:12am
post #27 of 38

I think that, worldwide, everyone is trying so hard to catch up with each other that everyone's techniques are advancing rapidly. Between the Internet, with forums and online stores like this one, and eBay, where we can buy books and tools from abroad, I would say that within the next 15 years we will all be equal to each other. It's a slow uphill climb, but everyone here is willing to hike it together.

Theresa icon_smile.gif

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flourgrl Posted 3 Dec 2006 , 3:51am
post #28 of 38

this is a really interesting thread!

Just went through my orders - and no trend - every single one is different!
From an Off Kilter cake in March to a Medieval Castle to cupcakes to sugar flowers and 2 orders for cakes with pillars!!!

I wish people would be more bold with flavours, but vanilla vanilla or lemon/raspberry are still the most popular!

As for pricing, they are increasing Jan 1! People who book now will get 2006 pricing, but time is running out!

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cupcake Posted 3 Dec 2006 , 7:20am
post #29 of 38

Most popular flavor, Sour Cream Almond, No fondant, No pillars, No fountains. Stacked and square. Different designs on each tier. Ribbons, fresh flowers. No Royal. 200 servings most popular. No bride and groom toppers. Monograms and fresh flowers.

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indydebi Posted 4 Dec 2006 , 3:25pm
post #30 of 38

I see mostly cake-on-cake. They may elevate the top tier to make it stand out. Toppers are leaning toward the aluminum monograms or flowers. I'm not sure if the traditional bride and groom toppers will make a come-back and I feel it's due to the outrageous pricing. A lot of them are over 50 bucks and not many brides are willing to pay that for a one-time use thing. The ribbon-around-the-base is popular. I predict the Tom Cruise cake will start to be requested frequently. It'll be interesting to see.

I dont' do fondant so all of my wedding cakes are buttercream. If a bride really really wants fondant, I will help her find a baker(y) who does that. Usually what I find is the bride likes the smooth look of fondant, which we can do in buttercream, so she's fine with that. I've really not met any do-or-die brides re: fondant.

I'm averaging 150-175, and that includes weddings as small as 60 and as large as 350. Since I also handle the food catering, I find that the smaller weddings are able to spend more on the food than the larger weddings, so the smaller weddings tend to be just as good to me bottom-line wise as the larger weddings.

Most of my wedding cakes are multiple flavors: bottom tier white cake with raspberry filling; next tier choc cake with choc fudge filling; next tier red velvet cake with white buttercream filling; top tier carrot cake with cream cheese filling.

I've had no brides ever request a topsy-turvy cake. Maybe we're just 'ole sticks in the mud here in the midwest but cakes I've had requested from brides are more traditional. I describe it as they ooh and ahhh over the odd looking cakes and think "..... that cake looks pretty cool ..... for another bride ..... but not for MY wedding!"

This is a great thread!

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