Originally Posted by CoutureCake
aka ladefly... you got the call to say "This is the make everyone Feel Good call from Smuckers to tell you that we're getting inundated with calls from cake decorators and other consumers who are having issues with the New Crisco complaining about the change from our consistent product to a vastly inferior one for both icing and other baking products, similar to Coca Cola introducing "New Coke", but we aren't smart enough as a company to actually LISTEN to those nasty people known as CUSTOMERS and DO something about the problem, like allowing them the CHOICE of which to purchase because the green cans collected dust on the shelves. Instead, we're listening to special interest groups whose mission in life is to be the Nannies of society and the research THEY are telling us says people want Crisco to be Trans Fat Free instead of being a product trusted by the consumers. Your only hope is to stop purchasing our product and for our sales to plummet before we'll even think to take you seriously. Please continue to purchase Crisco while we work out any problems you think we might have, not that we have any problems because all of our recipes came out the same to your inferior home recipes. Thank you and have a nice day!"... Of course, that's the translated version that takes out the fluff and language patterns they're reading from their script.
Sorry, majoring in Psychology and Marketing Communications made me a bit cynical about this type of thing (I got that call too, I think it's on page 19 or so), yet at the same time that I read through it, I also know it's a very good technique for fostering good will towards a company in the feeble attempt to keep our product or brand loyalty.
Well then...what if we started a thread that says: We will NOT buy any Crisco or any OTHER of your products until you give us the product we have known and loved. We, as consumers, should have a choice. Your new product is inferior and we won't use it.
Then send the thread on to Crisco. The only way they will listen is lost $$$$. All companies care about is the bottom line. Hit them where they live. Their wallets.