Originally Posted by tmdoxie
The goal is to get them to purchase a cake that serves more, right? ......
Actually, no, my goal is not to get them to buy more. There are too many wedding vendors out there trying to get them to overspend and I don't want to be one of them.
I actually spend quite a bit of time to determine their true expected headcount and figuring out how to reduce their costs and show them how NOT to overspend. A difference of just 25 people can save them over $600 with me on their cake and catering. The general Rule of Thumb I use is my 60% Rule .... total invite list x 60% will be the actual show-rate, with a couple of exceptions ..... the biggest one is if the bride and/or groom is active military, there will be a higher show rate.
It's a win/win for both of us though. When brides are shown how to spend their money wisely, they find they can afford that little extra. When I show them how they an save four or five hundred dollars here and there, they come to the realization that they can splurge on the chocolate fountain or something that they didn't think they could afford.
When they walk away from me with more food/cake than they expected and still have money left in their pocket, then that's when I consider myself successful. (The real reward is they tell everyone how great I am because I not only didn't try to take advantage of them, but I actually saved them money!
(Besides, I'm basically a lazy person! If they don't really need food for 200, please don't make me do the work for 200, when only 150 will really be there!