Wilton was the only brand sold everywhere for a long time. So most people that have tried fondant ate Wilton's fondant. Now they assume they hate fondant. I hear it all the time at consultations "I want buttercream because fondant tastes bad". I always have a piece of the fondant I use for the couple to taste and they are always shocked that it tastes like buttercream. Yes, the texture is chewy but if rolled really thin I don't notice it on a bite of cake.
6/7/11 at 10:15am