Hard for me to describe, but it definitely isn't soupy. Quite soft, softer than a Regular BC, but not as soft as a whipped icing. You can pipe well with it though I have never made flowers with it. And of course, smoothing takes a bit of work since you can't use the Viva technique. Just a hot knife after it's chilled for a bit.I can eat this stuff right from the bowl! Absolutely love it, though DH is hooked on my standard BC.