berryblondeboys Posted 29 Jan 2007 , 10:56am
post #1 of

I just posted to my Mommy group the cake I made for someone and almost immediately a member responded that she LOVED the cake and wondered if I could make 30 decorated cookies for the 31st of January!!!! (Ummm... short notice, batman!!!)

I've only done decorated cookies for home for the holidays and never even really ventured into any major details on cookies, so I would shy away from anything too intricate, but I still told her that a decorated cookie with any detail would be $2 to $3 a cookie depending on what size cutter she chooses.

I responded to her email late last night, so she probably hasn't seen the message yet, but I'm POSITIVE she (and most anyone else) would be in sticker shock at cookie prices, but they are SOOOOOOOOO much more work than cakes unless you are into super labor intensive fondant work (which I am NOT)...

Do you find that? Do people understand it once they start thinking about it? Who knows, maybe she'll decide that $60-$90 reasonable for a decorated cookie for her 6 year old to bring to school for her bday, but I SURE wouldn't!!!! NO WAY would I pay that for that... I told her $1 a cookie for simple iced cookies of her choice... was that too much? I still think that's spot on as I still have to mix, chill, roll, cut out, bake, ice and dry... LOTS of work involved, imo!!!

Melissa

66 replies
cindy6250 Posted 29 Jan 2007 , 11:02am
post #2 of

I thought it was high too, until I started decorating them. They take so much time. The baking part is easy, but the decorating sometimes takes two or three steps depending on the design.

I think 1.00 each is very reasonable and you will probably kick yourself when you finish for charging so little!!

Cindy

MikeRowesHunny Posted 29 Jan 2007 , 11:07am
post #3 of

Decorated cookies are lots of work! I had an enquiry about some for party favours, and I hummed and hawed over the price, but then worked out just how long it was going to take me, plus the costs of ingredients and the lustre dust and glitters I'll be using and finally said $4 each. The woman placed her order.

Don't ever sell yourself short on cookies, I often have! I have seen a person where I live charge a lot more than I do for much simpler decorated cookies (in fact almost as much as I have charged for the cookies above - for a cookie plainly decorated with just one colour!), so people must be willing to pay the price (but in all honesty, I wouldn't feel comfortable charging so much for such simple cookies!).

berryblondeboys Posted 29 Jan 2007 , 11:15am
post #4 of
Quote:
Originally Posted by cindy6250

I thought it was high too, until I started decorating them. They take so much time. The baking part is easy, but the decorating sometimes takes two or three steps depending on the design.

I think 1.00 each is very reasonable and you will probably kick yourself when you finish for charging so little!!

Cindy




Well, $1 a cookie is for a one color icing, no detail of a 2-3 inch cookie... I would charge $1 an inch for detailed/piped cookies... and I dread doing it as who wants to make the same design over and over and over again? You guys are far more patient than I!

Melissa

MomLittr Posted 29 Jan 2007 , 11:34am
post #5 of

I never realized how long one cookie took until I made them. My first decorated cookie I sold, my cross cookies, were a simple design, but it does take alot of time nevertheless. I belive I chared arond $2 each for them - customer was thrilled with them.

deb

mjjandz Posted 29 Jan 2007 , 11:36am
post #6 of

we have a beautiful cookie here in town and they charge up to $5 a cookie.

ps3884 Posted 29 Jan 2007 , 11:42am
post #7 of

I have such a hard time with this too. I recently just had someone ask for 65 cross cookies for First Communion party favors in May. I'm going to give her a price this week but, I don't know how much I"m going to charge yet. icon_confused.gificon_redface.gificon_confused.gif

MomLittr Posted 29 Jan 2007 , 11:49am
post #8 of

PS, if you check out my pics and look at mine, was just a white cross with shell border and a small cross (dusted with gold lusterdust) in the center. I would say no less than $2 each as the border takes a bit of time. Truthfully I am doing them again for this weekend for my grandson's christening. Oh yeah, welcome to NJ.....where are you?

deb

onceuponacake Posted 29 Jan 2007 , 11:58am
post #9 of

Starting price for me is $2.00 per cookie 1 dz minimum

cookiecreations Posted 29 Jan 2007 , 12:26pm

I charge around $2.50 - $4.00 depending on the cookie and the size. Most times I'll offer a small discount for large orders. When shipping cookies there is always a "handling" fee to cover my packing materials. Some people don't blink an eye, some think they're inexpensive and others are shocked icon_eek.gif at the prices. They have NO idea how involved these cookies can get and how much time it takes to decorate each one.

I agree with bonjovibabe "don't ever sell yourself short".

Peeverly Posted 29 Jan 2007 , 12:26pm

I struggle with this too! I guess I am not a business person. I charge $3 a cookie (check my pics for size), evem for the ones on sticks. I haven't had anyone say no yet but I am sure they are "talking" about the price as too much (am I paranoid??). However, I really can't sell for any less considering the time spent. I was really proud of myself when I gave a price to one of my friend's friends. I didn't go into my "justify the price" routine where I tell them the price and say it is because it is sooooo much work, etc. I just told her that they were $3 each and that was that. She placed the order. Don't sell yourself short. They could go to the local grocery store and buy a large (3plus inch) cookie and it would be at least $1 if not more. We all know what those cookies look like! These are specialty cookies. More of a gift not like a plate of chocolate chip cookies to put out at a party. No more justifying for me, $3 and that is that!!!!!!!

berryblondeboys Posted 29 Jan 2007 , 2:53pm

Well, the lady very nicely said that she didn't realize the labor that went into it and she'll contact me again in March when she needs a cake... but, she ends the message asking if I had some girly cookie cutters she could borrow!?!?!

WHAT???? She doesn't want to pay for my cookies, even the $1 simply iced ones, but she wants to borrow my cookie cutters... that takes some gall!!! Now I'm trying to figure out how to handle saying no and still keeping the door open to her for a future cake.... Though, she probably die at the $35 to $45 for a cake too!

Melissa

onceuponacake Posted 29 Jan 2007 , 2:56pm

tell her you do not lend out your supplies...
direct her to ebay to get cookie cutters

kathik Posted 29 Jan 2007 , 3:00pm

Melissa,

Just simply say that you cannot loan out business equipment. Perhaps you could direct her to a few websites where she can buy some (and see the cost of really nice cookie cutters!!)

Kathi

DianeLM Posted 29 Jan 2007 , 3:17pm

Yes! The worst was a customer who kept changing the cookie design until they were giant daisies (5-inches) on florist tape covered sticks, individually wrapped. The cost of the cookies was more than TWICE that of the cake. She almost dropped dead! I gave her a coupon toward her next cake as a goodwill offering. No way was I going to back down on my price. She redeemed the coupon and has referred several customers to me so I guess in the end she understood.

If you don't value your work, no one will. Letting people bully you into lowering your prices sends a powerful message. I'd rather have the weekend off and retain my self respect than slave over an order that goes unappreciated.

And borrow your cookie cutters???? What a frootloop! I wonder how she cuts down on dentist expenses!

berryblondeboys Posted 29 Jan 2007 , 3:22pm
Quote:
Originally Posted by DianeLM


And borrow your cookie cutters???? What a frootloop! I wonder how she cuts down on dentist expenses!




OMGoodness, the visual is too much - especially since I just had a root canal last week! LOL

melissa

cookiecreations Posted 29 Jan 2007 , 3:24pm

How do you think she'd react if you "charged" her a rental fee for the cookies cutters icon_lol.gif I swear I don't know where these people come from. I still can't believe that she asked to borrow your cutters. The nerve!!

I had a lady that placed an order for a cake but she lived 41 miles away and wanted me to deliver it. When I told her the delivery fee for an 82 miles round trip she said she'd think about it. She didn't want to drive that far to pick it up but didn't want to pay a delivery charge icon_eek.gif . 5 days to the actual date she cancelled and said she'd make the cake herself that the delivery was too high. Gas was $3.69 a gal at the time. thumbsdown.gif

cookiecreations Posted 29 Jan 2007 , 3:35pm
Quote:
Originally Posted by DianeLM



If you don't value your work, no one will. Letting people bully you into lowering your prices sends a powerful message. I'd rather have the weekend off and retain my self respect than slave over an order that goes unappreciated.




I just read your post DianeLM and I completely agree!! I just hung up with a lady who was trying to get me to lower a cake price and I stood firm and sure enough she agreed to it!! Thanks!

berryblondeboys Posted 29 Jan 2007 , 3:36pm

I did email the gal and told her that I didn't loan out my equipment but told her of a local place to buy specialty cutters if she needs these by Wednesday and to a few online places if it's longer term... We'll see if I ever hear from her... I can understand her not wanting to pay $60 for cookies, but to ask to borrow my cookie cutters so she can make something herself is just jaw dropping rude, imo... I would let my best friend borrow them, but that's about it!!! And she would NEVER ASK!!!

Melissa

Making1stCake Posted 29 Jan 2007 , 3:38pm

I think it would depend on how well you know the person and how friendly you are. If the email exchange was more of a close relationship, like my playgroup is, we'veknow each other for years and would give each other the shirt off our backs, I wouldn't bat an eyelash at lending her a few cookie cutters. I doubt she had any ill intent, or was being a super cheapskate. She just might not realize she's breaking a cake decorator etiquette. icon_biggrin.gif Is it possible to only offer doing cakes and not cookies because I don't think I'd want to make cookies. They're too labor intensive. And just not as much fun. LOL! icon_lol.gif

-Heather

Making1stCake Posted 29 Jan 2007 , 3:40pm

Oops, I just read your post. I was posting and didn't see your post.

-Heather

berryblondeboys Posted 29 Jan 2007 , 3:42pm

Funny, is that I never mentioned I would do cookies. I guess tjey just assume if you do one, you would do the other?

And I don't know this lady... MAYBE I've met her once, but she's not a regular... and even if it was, they all know I'm trying to stay at home longer and trying to sell a few cakes to get things going... so asking for some "freebies" to me is out of line. Maybe it's because I've always been raised to not ask for things from people. I NEVER do.

Melissa

Making1stCake Posted 29 Jan 2007 , 3:49pm

Oh, if you didn't know her then yes that's rude. That's pretty gutsy to ask someone you don't know for a favor. LOL!

-Heather

soccermom17 Posted 29 Jan 2007 , 3:51pm

Well, I must be doing something VERY wrong. Last week I filled an order for 4 dozen cut outs, iced and I charged $20. It was the SIMPLE icing, basketball, football, football helmet and trophy cup. I charged her the platter price for 4 dozen $15, and then added $5 to frost. She absolutely loved them. Our kids go to school together, etc. and she'll be ordering a cake in April too. If I do some cookies for a wedding, with the royal icing and lots of detail, then I'm charging $2 a piece. Maybe I'm off my rocker with my charging $20, but I'm in a REALLY small town, and am trying to grow my client base, and I really enjoy decorating the cakes and cookies too!

Ladivacrj Posted 29 Jan 2007 , 3:52pm

All I can say is WOW. The whole customer borrowing equipment to keep from paying for a (last minute at that) service thing is crazy.

I could see if it was a fellow decorator in a pinch.

They will try anything. Stick to your prices, I found that out the hard way. Those ornaments at Christmas taught me a valuable lesson in pricing and time.

If she never calls you for anything else you didn't need her as a customer. Somethimes it is more trouble than what it's worth.

Good luck!!

berryblondeboys Posted 29 Jan 2007 , 3:53pm
Quote:
Originally Posted by Making1stCake

Oh, if you didn't know her then yes that's rude. That's pretty gutsy to ask someone you don't know for a favor. LOL!

-Heather




It's true, if it were someone I knew better, then sure, I would still think it's a bit bold to ask since they know I'm trying to do a business, but if it were another Mom who we did a lot of give and take, then it would seem less out of place... I even offered a couple of my cookie cutters for an upcoming event we have where we need some plain cookies made for the kids to decorate.

Just seems way out of place to ask me to make cookies, then say "Oh. sorry too expensive, can I borrow your cookie cutters isntead?" LOL The more I think about that, the more it makes me laugh!

Melissa

MikeRowesHunny Posted 29 Jan 2007 , 4:13pm
Quote:
Originally Posted by soccermom17

Maybe I'm off my rocker with my charging $20, but I'm in a REALLY small town, and am trying to grow my client base, and I really enjoy decorating the cakes and cookies too!




I would be very careful with your pricing. If you keep charging that sort of money for that amount of work, you won't be enjoying decorating for very long! You will be inundated with orders because people will know you as 'cheap', and resentment will start to creep in eventually - it'll be very hard to increase your prices when that happens. Value your worth from the start, and other people will to. jmo!

sweetamber Posted 29 Jan 2007 , 5:33pm
Quote:
Originally Posted by bonjovibabe

Quote:
Originally Posted by soccermom17

Maybe I'm off my rocker with my charging $20, but I'm in a REALLY small town, and am trying to grow my client base, and I really enjoy decorating the cakes and cookies too!



I would be very careful with your pricing. If you keep charging that sort of money for that amount of work, you won't be enjoying decorating for very long! You will be inundated with orders because people will know you as 'cheap', and resentment will start to creep in eventually - it'll be very hard to increase your prices when that happens. Value your worth from the start, and other people will to. jmo!




AMEN! I'm glad to see most of you charge about what I do for cookies. When I first had people asking about my snowflakes I had to try really hard to contain myself when they said "how much would you charge per cookie? 25 or 50 cents?" WHAT!?! It costs me 24 cents per cookie just to bake them- ingredient cost only!

ps3884 Posted 29 Jan 2007 , 6:15pm
Quote:
Originally Posted by MomLittr

PS, if you check out my pics and look at mine, was just a white cross with shell border and a small cross (dusted with gold lusterdust) in the center. I would say no less than $2 each as the border takes a bit of time. Truthfully I am doing them again for this weekend for my grandson's christening. Oh yeah, welcome to NJ.....where are you?

deb




We are in Howell (monmouth county). We moved here this past summer and love it. I guess we are no longer "new" - I should probably update me profile. icon_wink.gif I took a look at your cross cookies earlier, they are very cute! thumbs_up.gif I was leaning towards $2/cookie minimum depending on what design I end up going with. I actually have a little extra cookie dough and icing left over so I might play with the designs and size (I just got 2 new cutters) and let her pick on Thursday. Thanks for the welcome.

kneadacookie Posted 29 Jan 2007 , 6:17pm

i charge $3 per cookie. sometimes i get people who think that's too much, but i have enough people who think i'm giving them a deal and i should charge more. that lady does have a lot of nerve to ask to borrow your equip. i'm glad you told her no.

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