Business Name

Business By cubandbug Updated 31 May 2016 , 3:14am by Pastrybaglady

cubandbug Posted 29 May 2016 , 11:49pm
post #1 of 5

I am in the process of opening a retail residential kitchen. I have came up with the name cubandbug. I think it is unique and cute and relates to me personally. However, I worry that people will turn away from a cake business with bug in the title. What are your opinions?


Also, here is a link to the website. I am just starting it now so it is under construction but I am open to suggestions on how to improve it. http://cubandbug.weebly.com/


4 replies
MimiFix Posted 30 May 2016 , 9:03pm
post #2 of 5

Sorry hon, it might be a cute name to you, but very few people like the thought of bugs near their sweet treats. If you are smitten with the name, maybe use it for a different business.

costumeczar Posted 30 May 2016 , 9:57pm
post #3 of 5

Yeah, I have to agree. I'd think of something else, sorry.

costumeczar Posted 30 May 2016 , 10:15pm
post #4 of 5

Design-wise, here are my observations: It  looks like Cuban D Bug, so you want to avoid names that can be read two ways in the URL. Also, get rid of the comic sans on the weebly site, that's a forbidden font! :) No comic sans, no papyrus...especially no wingdings. For the main font choose something that doesn't have that weird V for the U. You want a "Personality" font for the main one, but the one that's up there is slightly medieval with that V-shaped U, so unless you want to be associated with that I'd avoid it. If you change the business name you'll probably have to redo the logo, too. there are a lot of businesses with "ladybug" or "bee" in their name, but the word "bug" by itself isn't cute, so you could try to find a variation on that.

Are your colors going to be yellow, black and red? I don't know that those are really "bakery" type colors, but if you used some slightly softer shade of the yellow it might work. I personally feel that pink and blue with the chocolate brown are overused for cake businesses, so the yellow could set you apart but the shade you have up is a little bright. Here's an article to read about color branding: http://www.creativebloq.com/branding/choose-colour-logo-design-8133973

I think that you did a good job on the logo, even though I'd suggest that you change it if you change the business name. You did a good job because it's simple enough that you can use it in different places and it's identifiable. Remember that your logo should be boring so that it can be put in different places (website, business cards, ads etc). Your branding should be the interesting part, the logo isn't your brand. So you did a good job on the logo, but the business name should be changed, and your branding can still be playful since that's what you seem to be going for. here are a couple of articles about brand personality: http://www.bigbrandsystem.com/uncover-your-brand-personality-quiz/

http://managementstudyguide.com/brand-personality.htm

Pastrybaglady Posted 31 May 2016 , 3:14am
post #5 of 5

I think just cubandbug doesn't identify you as a bakery. You want to make it easy for people to know what you are and where to find you if you're selling to the general public.

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