I'm pretty new to actually conducting a home business with my cakes. I have read all sorts of articles about pricing, but it is still the most stressful part of this business for me. I've finally stopped underpricing myself and I refuse to be the "cheap cake lady" so I charge somewhat on par with local businesses (I don't want to underprice them either, that helps no one). I have no clue what to charge for cupcakes! I've pretty much set my base price per serving for my cakes at $3 for buttercream and $4 for fondant. Based on that what would you say I should charge for cupcakes? I make everything from scratch and I do all of my decorating by hand. I'm proud of that fact, but telling someone a price still makes me feel sick. Help!!!!
Making everything from scratch and doing all the decorating is a hobby.
Telling someone a profitable price is a business.
You need to do both of these things equally well ........
A wedding sized serving of cake (1"x2"x4") is about the same volume of a standard cupcake. Establish a minimum of 12-24 cupcakes per flavor when special ordered. If buttercream, probably around $30-$35/dozen. If fondant, add $1 (or more, depending on the detail work) to each cupcake). Charge for fancy wrappers. Charge for fillings.