So, I've been in business about a year now. During that time, I've received quite a nice collection of client emails telling me how much they liked their cake.
Do you guys think it's worth it to put any of those on your website? If you do, do you ask your clients permission, or just not put their name?
What do you guys think?
I'd add some nice comments and just use initials, but I think there's something better...Get in touch with the people who left nice comments and tell them that you're putting an album of cake-cutting pictures on your website, and ask if they have a photo you can use. If you have a page with photos of people cutting the cake, or with little kids with their birthday cakes and everyone's looking happy, that's better than a long list of comments. You could sprinkle some reviews in here and there, but marketing research shows that people like photos better than text since they tend to skim. Also, seeing lots of pictures of people looking happy with cakes you made will make potential customers feel like your cakes will make them happy too :)
That's a fabulous idea! Thanks, I never thought of that.