Hello everyone! Whenever I try to color anything purple, it comes out looking kind of grey, especially if it is a light purple. This happens whether I am using a premade purple coloring or a red and blue mixed together. 

What is the best brand for food colorings for the truest colors? Wilton has been sort of a hit-or-miss for me. Thanks!!!

I like the Americolor brand of gel colorings. I'm not a big fan of Wilton. This is going to sound a little strange, but when I am doing purple, whether coloring fondant or buttercream, I add a drop of pink to it first so that the color has something to grab on to, and once I've let it set for a few, it is a pretty shade of purple that is vibrant and not muddy looking.

I start with Americor electric purple and add a tiny bit of violet to it. When you see the electric purple, you won't think it will work, but it seems to work for me. The regal purple and violet are way too blue, but the electric purple is more of a pink shade.