It depends on the size of your sheet cake. They vary.
Measure the cake, and divide appropriately. If you want to cut it into 7x12 pieces, divide the short side by 7 and the long side by 12.
Some do 1x2 inch, some do 2x2 inch servings.
Here is a serving guide that should help with figuring out how many servings per cake: http://www.wilton.com/cakes/making-cakes/baking-serving-guide.cfm
And here is a cutting guide: http://www.wilton.com/cakes/cake-cutting-guides/party-cake-cutting-guide.cfm
Ah, I was thinking they wanted 7 pieces by 12 pieces, rather than that it was a 7x12 inch cake. In any case, it's going to depend on part on how many people you need to serve, and/or how much cake they want.
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