Trouble Selling At Fairs!

Baking By Amy-Clavey Updated 25 Jul 2014 , 3:54pm by Gingerlocks

Amy-Clavey Posted 7 Jul 2014 , 9:23am
post #1 of 8

AHi all. I went to a fair this weekend with almost 300 cupcakes I spent over 2 days baking hurt my back and my hand trying to make them all and I only sold 70. There was more than enough people there the location wasn't amazing but I worry I'm doing something wrong! I had 6 different flavours and a selection of treats. I price them at £1.

Anyone have any tips or suggestions to get more attraction? I am now doing this fall time and am relying on the money to support the business!

Many thanks!

7 replies
DeliciousEmma Posted 24 Jul 2014 , 3:56am
post #2 of 8

Was there too much competition? Were there other cupcake vendors or people selling sweets?

Were they the type of crowd you would expect to buy cupcakes?

mattyeatscakes Posted 24 Jul 2014 , 5:48am
post #3 of 8

AYou could also hand out samples, cut cupcakes into quarters put in mini cupcake or candy liners. That could help too :) let them get a taste of your yummy cupcakes! And be creative with your cupcake names (sinful chocolate, divine vanilla or something like that). Good luck!

liz at sugar Posted 24 Jul 2014 , 11:27pm
post #4 of 8

Do you have a photo of your booth setup?  That might help to determine if your merchandising might have been lackluster.



AAtKT Posted 25 Jul 2014 , 1:02am
post #5 of 8

How many days or hours was the fair?  300 seems like a lot to make...

Did you get any statistical data on how many people were going to be there and used that to calculate how much to make?


6 flavors is sometimes too many... The more choices people have, the harder it typically is to make that choice... and then sometimes too many choices leads to no choice at all...


What kind of packaging did you use?  That would determine if people purchased or not... could they take it home easily or would they have to eat it there?

leah_s Posted 25 Jul 2014 , 12:42pm
post #6 of 8

AYou always need to know the projected attendance. About 10% will buy sweets. If there are multiple sweets vendors you'd be splitting that %.

MimiFix Posted 25 Jul 2014 , 12:57pm
post #7 of 8
Originally Posted by leah_s 

You always need to know the projected attendance. About 10% will buy sweets. If there are multiple sweets vendors you'd be splitting that %.


I agree with Leah. This info has been posted before, so I'm not sure why people still think they can "make a killing" at these events.


Okay, I do know why. Someone asks this question and someone posts an anecdote about how they (or someone they heard about) made big bucks and it was easy-peasy. Then people chose to pay attention to the anecdote and not to info posted by experienced professionals.      

Gingerlocks Posted 25 Jul 2014 , 3:54pm
post #8 of 8

The lesson of the fair/market is a hard one..I did a market about a month ago, that was sooo poorly advertised. I lost ton's of money. I did however, make a small fortune on the custom orders I received after, from people I met with I guess it can balance out in the end. But from my experience markets are a waste of time; particularly if they won't give you exclusivity to sell cakes, cupcakes, or cake pops; not only are you competing with other cake sellers you are competing with other "sweets" sellers. 

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