Relznik Posted 7 Jan 2014 , 3:41pm
post #1 of

I wonder if I could ask for some constructive comments about my website, please?

 

It's a home-made site using Rapid Weaver. 

 

I think that as home-made sites go, it's quite a good one, but obviously I may not see things other might.

 

I can't believe how very quiet it is (for quiet, read completely dead!)

 

I am thinking of changing the photo on the home-page, as a peacock wedding cake is possibly an acquired taste and I want my site to invite people to click further! 

 

My personal taste is for sites that aren't too wordy! But I hope there's enough there for search engines to pick up on.  When you type Wedding Cakes or Birthday Cakes or just Cake Makers and my home town in Google, I'm there on the first page!  Unfortunately, if you type in wedding cakes London or wedding cakes Es*** (E s s e x <--  that's the county.  LOL @ CC's filter!!!!)  then I'm nowhere near!

 

My cakes 'hold their own', so I'm not worried on that count (and I don't meant that to sound big headed or rude... I just mean that I don't think it's the cakes that's the reason it's all gone so quiet)

 

Pat-a-Cake Parties

 

I've never bothered with a 'testimonials' page because who would ever put a bad one on their own site?  I just think they're a waste of time!  I also don't think customers are overly bothered to know 'About me'.

 

Thanks for your time and thoughts.

 

Suzanne x

18 replies
jason_kraft Posted 7 Jan 2014 , 3:59pm
post #2 of

AWhat is your marketing and SEO strategy for advertising the site?

The site looks good, but to me it seems a little generic and doesn't stand out much. Some possible improvements are a custom-designed logo to help branding, a more conspicuous link to your contact form on the home page, more info about your competitive advantages on your home page, and a dynamic slideshow on the home page to show off more cakes.

Also, the name of your business seems to suggest your specialty is related more to party planning than making cakes.

Stitches Posted 7 Jan 2014 , 4:01pm
post #3 of

Just the quickest review from me. I think your format for showing your cakes doesn't do your work justice. The boxes are too small and the pink outline around the box draws my eye away from looking at your photos. Right before I looked at your site I looked at this site; http://www.rosalindmillercakes.com/weddingcakes_2013.html and your format pales in impact. Your cakes are very good, with a little tweaking they could look great on your site.

Relznik Posted 7 Jan 2014 , 4:11pm
post #4 of

Thank you for your comments, Jason.

 

Quote:

Originally Posted by jason_kraft 

What is your marketing and SEO strategy for advertising the site?
I don't even know what that means! :oops: 

The site looks good, but to me it seems a little generic and doesn't stand out much. Some possible improvements are a custom-designed logo to help branding, a more conspicuous link to your contact form on the home page, more info about your competitive advantages on your home page, and a dynamic slideshow on the home page to show off more cakes.
The reason I avoided a slide show on the home-page (assuming the software allows for that) is because I don't have any patience for a site that doesn't load quickly and so I assume other people may be the same.  I would like a logo - something to consider. 

Also, the name of your business seems to suggest your specialty is related more to party planning than making cakes.
Well...  when I FIRST started out many years ago, I didn't intend making cakes!  I was going to do children's cake decorating parties.  However, that didn't take off, but the cakes did.  Since I have such a good Google rating, I am VERY reluctant to change the name.
Relznik Posted 7 Jan 2014 , 4:14pm
post #5 of

Quote:

Originally Posted by Stitches 
 

Just the quickest review from me. I think your format for showing your cakes doesn't do your work justice. The boxes are too small and the pink outline around the box draws my eye away from looking at your photos. Right before I looked at your site I looked at this site; http://www.roslindmillercakes.com/weddingcakes_2013.html and your format pales in impact. Your cakes are very good, with a little tweaking they could look great on your site.

 

Thank you, Stitches.

 

I don't know if the boxes can be made bigger...  but by clicking on the pic you get a much larger view.

 

Rosalind Miller has a beautiful site!  She supplies to Harrods, so I would presume she's had her site professionally designed. :wink:

SweetCarolines Posted 7 Jan 2014 , 4:14pm
post #6 of

Quote:

Originally Posted by Stitches  Right before I looked at your site I looked at this site; http://www.rosalindmillercakes.com/weddingcakes_2013.html

 

Wow. *hangs up apron*

 

OP, your website is okay, but as the previous posters have said, it could stand out more. The pink is TOO distracting and takes away from the elegance of your cakes. More information about yourself would be better. I also agree with Jason that the name sounds like you're a party planner, not a baker. And a logo would be great.

 

I'm not sure I like the "A Little Story" section. It left a bad taste in my mouth. You don't need to put other bakers (or supermarkets) down. Let your work speak for you.

 

I do like that it's easy to nagivate and you have a little info on each cake. Keep tweeking and you'll get it. Your cakes are beautiful.

jason_kraft Posted 7 Jan 2014 , 4:27pm
post #7 of

A

Original message sent by Relznik

I don't even know what that means!

A marketing strategy should be self-explanatory. SEO (search engine optimization) is one component of the strategy to help improve your web site's placement in search results organically (as opposed to buying ads), here is some more info: http://en.wikipedia.org/wiki/Search_engine_optimization

The reason I avoided a slide show on the home-page (assuming the software allows for that) is because I don't have any patience for a site that doesn't load quickly and so I assume other people may be the same.

You can design the site so that the rest of the site loads while the slide show is set up, it shouldn't take more than a few seconds for the slide show to start.

Well... when I FIRST started out many years ago, I didn't intend making cakes! I was going to do children's cake decorating parties. However, that didn't take off, but the cakes did. Since I have such a good Google rating, I am VERY reluctant to change the name.

If you want to maintain the party planning business I would recommend keeping the "Parties" brand and creating a new brand to serve customers looking for wedding cakes. If you don't want to maintain the party planning business the good Google rating isn't helping you much since it's not aimed at your target market.

-K8memphis Posted 7 Jan 2014 , 4:29pm
post #8 of

i didn't go look yet--i just wanna say that selfie website launch/maintenance is as all consuming as making a cake--except at some point the cake is over--the website goes on forever--but you really get a huge sigh of relief if you cough up the $$  or i should say ## (pounds haha) up to get someone to design & help you--otherwise it's a never ending brain/time eater--

 

however--you want to retain control so you can do further tweaks and updates without them too--

 

but all this advice for future--

jason_kraft Posted 7 Jan 2014 , 4:30pm
post #9 of

A

Original message sent by SweetCarolines

I'm not sure I like the "A Little Story" section. It left a bad taste in my mouth. You don't need to put other bakers (or supermarkets) down. Let your work speak for you.

Agreed...in fact I quickly skimmed that section and originally thought all the photos were representative of your work before I read it in greater detail.

cakealicious7 Posted 7 Jan 2014 , 4:34pm

AI completely love your website! And I can't believe your based in gants hill, I'm about 20 mins away from you lol!! I really loved the little joke at the end about the site using cookies

Stitches Posted 7 Jan 2014 , 4:37pm

Quote:

Originally Posted by Relznik 

 

I don't know if the boxes can be made bigger...  but by clicking on the pic you get a much larger view.

 

Rosalind Miller has a beautiful site!  She supplies to Harrods, so I would presume she's had her site professionally designed. :wink:

Give it a try. Here's mine; http://realcakeinc.com/simple-wedding-cakes/ I'm not Rosalind Miller either and I did my own site. Your photos are an important selling tool.

 

 

If people don't like the little thumb nails they won't bother to click on the full sized image.

Relznik Posted 7 Jan 2014 , 10:07pm

Quote:

Originally Posted by Stitches 
 

Give it a try. Here's mine; http://realcakeinc.com/simple-wedding-cakes/ I'm not Rosalind Miller either and I did my own site. Your photos are an important selling tool.

 

 

If people don't like the little thumb nails they won't bother to click on the full sized image.


Yours is a lovely sight, Stitches!

 

Thanks for your suggestions. x

Stitches Posted 7 Jan 2014 , 10:19pm

I'm glad you going to try (if I can do it, you can too). Your cakes are too good not to be shown to your best advantage. :)

liz at sugar Posted 7 Jan 2014 , 10:21pm

Quote:

Originally Posted by jason_kraft 


Agreed...in fact I quickly skimmed that section and originally thought all the photos were representative of your work before I read it in greater detail.

 

Yes, at first I thought those were your lopsided cakes.  Maybe take that section our or redesign it?

 

Liz

MBalaska Posted 7 Jan 2014 , 11:15pm

opinion as a shopper only:

  • less pink, maybe stripes as an accent
  • bigger photos for your thumbprint photos, about 100% larger
  • put more then one elegant showpiece photo on your front page.  Show it off, show it first, show it well.
  • your name sounds like a Mcdonalds kids cake outlet.
  • The story has to go! and never show something ugly on your website. (or you have the cakewrecks page)

 

and most importantly........YOUR CAKES ARE AWSOME.  You deserve a professional website to showcase those cakes!

 

Seriously You are a fabulous decorator. ;-D

mcaulir Posted 8 Jan 2014 , 1:08am

Definitely get rid of the story. It made me think the decorator was you the whole way through, but it wasn't? And it was the first link I clicked on. It was msyterious, and I wanted to know what the little story was,and then it was a story about bad cake. Tell a story about a happy couple who came to you, had some kind of request, which you fulfilled beyond their wildest dreams and told everyone how happy they were.

 

And the name is off-putting.

 

Gorgeous cakes!

costumeczar Posted 8 Jan 2014 , 1:38am

Quote:

Originally Posted by Relznik 
 

I wonder if I could ask for some constructive comments about my website, please?

 

It's a home-made site using Rapid Weaver.

 

I think that as home-made sites go, it's quite a good one, but obviously I may not see things other might.

 

I can't believe how very quiet it is (for quiet, read completely dead!)

 

I am thinking of changing the photo on the home-page, as a peacock wedding cake is possibly an acquired taste and I want my site to invite people to click further!

 

My personal taste is for sites that aren't too wordy! But I hope there's enough there for search engines to pick up on.  When you type Wedding Cakes or Birthday Cakes or just Cake Makers and my home town in Google, I'm there on the first page!  Unfortunately, if you type in wedding cakes London or wedding cakes Es*** (E s s e x <--  that's the county.  LOL @ CC's filter!!!!)  then I'm nowhere near!

 

My cakes 'hold their own', so I'm not worried on that count (and I don't meant that to sound big headed or rude... I just mean that I don't think it's the cakes that's the reason it's all gone so quiet)

 

Pat-a-Cake Parties

 

I've never bothered with a 'testimonials' page because who would ever put a bad one on their own site?  I just think they're a waste of time!  I also don't think customers are overly bothered to know 'About me'.

 

Thanks for your time and thoughts.

 

Suzanne x

 

The pink is too bright...Can you change it for a softer color? I think you're right about the peacock cake. You should probably put either the purple birdcage one or the one with the satin ribbons on the front if you're looking to attract brides.

 

I'm with everyone else on the story page. Eliminate that and put the about you page up. Brides do want to know what you look like and hear about your credentials a little before they meet with you. I'll write more later, my computer is acting really weird.

scrumdiddlycakes Posted 8 Jan 2014 , 1:47am

I do agree with the story, I clicked on it expecting a happy little read, and just assumed the pictures were yours at first. You do lovely work, I would hate for anyone to walk away because they didn't bother to finish reading that story!

 

I think the pink should be muted, I like the idea of a faint stripe. Maybe jazz up the look of the name, I don't mean some crazy font, just make it pop a little more.

 

I wimped out and used a wix account, lol. I was able to customize it a lot, but started out with an already set user-friendly, nice looking site. It costs something like $8 a month to keep it ad free.

Relznik Posted 8 Jan 2014 , 10:05pm

Well, the story's gone! :grin:

 

The rest will take a bit longer to sort.  My husband is the one who does the website stuff for me and he's up to his eyes with work at the moment.  Deleting the page was about as much as I could do!!

 

Thank you for all your comments - very much appreciated.

 

Suzanne x

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