Do any of you offer a cookie of the month club in your business? I am thinking of offering a cookie of the month club but I have not worked out the details. I would love to hear your input.
Hi, kaw123- We have been working through the idea of a Cookie of the Month Club to start with my business in 2014. Right now we are thinking or doing a Sugar Cookie club and a Gourmet Cookie club. The Sugar Cookie club would offer 1 or 2 dozen standard decorated sugar cookies boxed and shipped ready to eat. The designs of the cookies would coordinate with different themes each month. The Gourmet Cookie club would offer 1 or 2 dozen variety of flavored cookies boxed and ready to eat. Again, flavors would change with the season with lighter flavors in the spring and then pumpkin spice cookies and the like in the fall. The key here was to come up with cookies that have a very similar cost and to determine the right size/portion for each flavor of cookies. We decided that the cookies all needed to be as similar in size as possible to make that standardization of shipping possible.
BUT we have had several people tell us that they love the idea of having the gourmet cookies shipped to them as frozen dough so that they can bake them off whenever they want. I live in Austin, Texas and for a while the big thing has been the delivery of fresh baked cookies - still hot when they arrive at your door - kind of like when you order a pizza. By shipping the frozen dough instead of the baked cookies, the recipient could bake off the cookies any time they want during the month for fresh, hot cookies - making the gift last longer. Does that make sense? I'm really drawn to this idea because it keeps us from having to make all the cookies. We are still trying to determine if the frozen shipping will be cost effective.
We are finding that our corporate customers are very interested in Cookie Clubs as they can gift them to their clients at Christmas and then keep a presence with their clients through out the year.
I'd love to hear what you have in mind.
I have been thinking of the same idea. However, since I already do decorative sugar cookies as my usual product, I would like to make the cookie club gourmet cookies only. They are so much faster to make. Like you, I was thinking of offering different cookies each month, avoiding chocolate in the summer, and having a spice, pumpkin sort of cookie in the fall. I do not plan to let the customer choose their cookies each month, I will have set flavors preplanned.
I have heard of the hot cookie delivery concept. Although I have not seen anything lately. Sending frozen dough sounds good, but I would think the cost to ship that and having to make sure you can get dry ice easily would just be more work than it's worth. I would also be worried about the liability for something that should stay cold because of egg product in the dough.
I just began thinking of this in the last couple of weeks, so I still need to research shipping and packaging costs in order to come up with a price. I do think I will have the option of a 3, 6 or 12 subscription. I am also hoping to attract parents who have kids at college and want to send them a goodie box of cookies.
What are you planning to use for packaging?