My first farmers market is coming up and I am a bit nervous about how to target the audience.
I would like to sell some cupcakes and cakes but also have homemade cupcake kits for sale.
Do you think that promoting the kits would discourage from purchasing my assembled cakes and future orders?
My thoughts are that if I offer both than I am targeting a broader audience for the following reasons:
- some people cannot afford a custom cake, however, would buy kits that are handmade and add cute accents to homemade goods
- some people do not bake or do not have the time and would be happy to order from me if they enjoy my product and my table looks professional
Has anyone had experience with offering numerous products and wouldn't mind sharing their experience?
Thank you so much!! :-)