motherofgrace Posted 23 Jul 2013 , 7:25pm
post #1 of

Hi everyone.

 

I opened a store front about 3 months ago, specializing in cupcakes and handmade chocolate.

 

During the sumemr in this area is slow for all businesses, but my husband is saying we should close.

 

I feel like I have worked so hard, and that it will get better in the fall. He says its now a waste of time and money.

 

What am I supposed to do? I have to go work some crappy job now?

 

I know there isnt much you all can do or say, I just felt like you would understand more then anyone. Its like telling me to give up my baby, and I am devisated and feel like a total failure.

82 replies
SWR1GHT Posted 23 Jul 2013 , 7:50pm
post #2 of
Quote:
Originally Posted by motherofgrace View Post

Hi everyone.

 

I opened a store front about 3 months ago, specializing in cupcakes and handmade chocolate.

 

During the sumemr in this area is slow for all businesses, but my husband is saying we should close.

 

I feel like I have worked so hard, and that it will get better in the fall. He says its now a waste of time and money.

 

What am I supposed to do? I have to go work some crappy job now?

 

I know there isnt much you all can do or say, I just felt like you would understand more then anyone. Its like telling me to give up my baby, and I am devisated and feel like a total failure.

 

it's only been 3 months!! good grief! he needs to relax and let your business get established and grow! they always say first few years of business is the hardest so you won't get a full assessment of how your business does year around if you close within 3 months. Give it some more time and then reevaluate whether you should close or stay open.

therealmrsriley Posted 23 Jul 2013 , 7:51pm
post #3 of

Three months of business is such a short time and it's far too soon to call your business a failure. I can't advise you to stay or go, as you have to consider what your husband wants, but is there some kind of middle ground the two of you can reach? Can you set a deadline somewhere in the future for you all to make the call as to whether or no to close?

 

Remember, most food businesses don't turn a profit for at least a full year and often times longer. I really hope you can convince him to hang in there....

jason_kraft Posted 23 Jul 2013 , 7:52pm
post #4 of

AThis is the perfect time to show your husband your business plan that details how the business will be profitable even after accounting for slow periods.

Norasmom Posted 23 Jul 2013 , 7:55pm
post #5 of

Tell your husband he is not a waste of time and money and I'm assuming you have been married longer than 3 months...

Most businesses aren't profitable off the bat.  It can take years.  Summer is slow for me as well, people go on vacation and get ice cream!

Dayti Posted 23 Jul 2013 , 8:06pm
post #6 of
Quote:
Originally Posted by Norasmom 

Tell your husband he is not a waste of time and money and I'm assuming you have been married longer than 3 months...

 

Good answer!

 

I also own a storefront, I've been open for nearly 3 years. Other periods will make up for not-so-great sales in summer - Christmas for one - so at least stay open for that and see. I find in summer sales drop because of what Norasmom said - people aren't in town, if they are they will soon be in a bikini and are watching their weight, and it's too bloomin hot for a cupcake.

I do also do custom cakes so summer is a great time for me with all the weddings though, which make up for the lower bakery counter sales. 

bct806 Posted 23 Jul 2013 , 8:21pm
post #7 of

A3 months isn't really long enough to be able to tell. I live in a tourist area. A lot of businesses around here are only open in the summer. (Sucks for us locals!) It seems like where you live it may be the opposite. It sounds like he may not have been on board with the idea from the beginning if he is ready to throw in the towel already.

ellavanilla Posted 23 Jul 2013 , 8:51pm
post #8 of
Quote:
Originally Posted by jason_kraft 

This is the perfect time to show your husband your business plan that details how the business will be profitable even after accounting for slow periods.

 

 

THIS

 

and, of course, the huge loss you'll take on the build out/set up. what was he thinking?

jason_kraft Posted 23 Jul 2013 , 9:00pm
post #9 of

ATo be fair, the build out and startup expenses are sunk costs so they should not figure in to a decision of whether or not to stay open.

Unless you exclusively handle all the budgeting and financials for your household, this conversation with your husband probably should have happened when you were in the initial planning stages of the business, with the understanding that income from the business will probably drop during slow times so you can increase the initial startup fund to handle that shortfall.

Stitches Posted 23 Jul 2013 , 10:05pm

I have a husband just like that, quick to bail. It's VERY hard emotionally, I know!!! Remind him of your business plan. Have you already worked every possible income avenue possible for your business in 3 months? Are you selling online as well as retail? How much advertising have you done?

 

I know for certain 3 months isn't enough time to know anything!!! I don't think 3 years is enough to predict success. He needs to see a much bigger picture of how business works. You don't judge profitability by one quarter!!! That's so incredibly short sited. Think about your business as an investment, you earn some years and loose other years, but over all you grow and make money.

 

How about the hundreds of thousands of businesses that live for black Friday? All year long they are in the red until that magical date, where they now make all their profits for the year between Thanksgiving and Christmas. Perhaps I've simplified things a little, but the concept is correct! Perhaps you should do a little research on the topic and explain it to your husband.

 

Food businesses are most profitable around holidays. As such you should gear your inventory and product line to capitalize on those peak times.

BatterUpCake Posted 23 Jul 2013 , 10:13pm

So sorry...opening a business that both partners are not emotionally vested in can be very hard on a relationship. 3 months is definitely not long enough. Did he seriously think customers would be beating down the door when you opened. My daughter's restaurant was very slow (as expected) at first. They offered a Groupon and sold 700 the first day. A good portion of those people never used them. A business cannot realistically expect to turn a profit the first year. They did not even draw a salary for over 2 years....they lived off savings and a line of credit. Entrepreneurship is not for the faint of heart... Best of luck to you!

LoveMeSomeCake615 Posted 24 Jul 2013 , 1:18am
Quote:
Originally Posted by BatterUpCake 

 Entrepreneurship is not for the faint of heart... 

This. 3 months is nothing. It makes no sense to throw in the towel after such a short amount of time. It takes a lot to make a business successful, a lot of hard work, and yes, TIME. Very, very few start up businesses are just selling like crazy from the get go. It takes most at least a year or two to get established. You need time to develop a following, for people to discover you. We have been open for a year and a half, and we STILL have people come in every day and ask if we just opened! If you are just losing money and literally cannot afford to keep the doors open, that's one thing, but if you have enough capital to keep it going for awhile, do it! Opening a shop is a long-term investment. 

motherofgrace Posted 24 Jul 2013 , 1:04pm

Thank you all.

 

Unfortunatly it is out of my hands. I KNOW that this is all normal. He does not, and he is the one with the money. I am mostly disappointed that he doesnt have the faith that I do in it. And that his heart wasnt in it from the start.

 

We are going to move up where my parents are, and my NEW plan is to work and get the start up money myself. 

 

All I can do is try to keep positive and move on to plan B, C, D all the way to Z if I have to.

Stitches Posted 24 Jul 2013 , 1:37pm

I'm sorry for you, big hugs!

 

You've got the right attitude, go to plan B and keep trying.

JSKConfections Posted 24 Jul 2013 , 2:16pm

So sorry your husband doesn't support your dreams.  Good luck to you!  Stay strong and save to do it yourself.  icon_smile.gif

thelittlecakery Posted 24 Jul 2013 , 2:19pm

AI want to hug you. That just sucks. It's only been 3 months! Did he not realize that very few businesses turn a profit until their third year? All I can say is your new plan sounds good, if you make the money yourself this won't happen again. Yet another reason I'm not getting married.

I hope it works out for you (((HUGS)))

Norasmom Posted 24 Jul 2013 , 2:27pm

AI'm assuming your husband is cash-strapped and afraid of losing too much, as many are in this economy. If not, it makes me sad he won't share. I just hope you have a strong marriage outside of this one issue.

liz at sugar Posted 24 Jul 2013 , 2:29pm

So sad for you.

 

Please save your money for your next go-round, so you can be in charge of making the decisions. :)

 

I live in a small town, and new businesses here experience the opposite effect:  they are crazy busy for the first 3 months, and then things average out to how much business they will realistically get over time.  The first year many businesses don't have a handle on their labor and food costs, and usually overspend in these areas, and that is where there profit is being eaten up.

 

Next time plan to open during what would be considered the "busy" time for your area, and really try to create some anticipation and excitement to draw traffic.

 

I wish you the best of luck.

 

Liz

KarenK55 Posted 24 Jul 2013 , 2:30pm

All things are possible.....my mom use to say this to me all the time.  I now find myself saying this to my children.  Don't give up, you sound like a strong woman and you will do this even if you need plan B,C & D.  You will get there, it is in your heart.  Wishing you well.

motherofgrace Posted 24 Jul 2013 , 2:33pm

thanks.

 

Its a bit of both, he is a bit cash strapped, but he wasnt sold on it to start.

 

I think it will be better for everyone to keep it seprate :)

frosting22 Posted 24 Jul 2013 , 2:42pm

OK, I'm offended by the way you said.. Get a Crappy Job??? That's nice..

 

Yes , I have a crappy job and would give my right leg to even have the chance to have my own store front.. I'm sorry, but I don't feel bad for you.. You have a awesome opportunity here and you are not fighting for it.... Don't let anything stand in your way.. Fight for this shop.. Don't come on to CC and make everyone feel sorry for you, talk to your husband and fight for this shop.. Better or worse, richer or poorer..  ..

jason_kraft Posted 24 Jul 2013 , 2:46pm

AI'm confused...did you show him your business plan with income and profit projections?

BatterUpCake Posted 24 Jul 2013 , 2:50pm

AJeez Louise Frosting. Her comments weren't directed at you. What may be a crappy job to one may be a dream job to another. This isnt about YOU.

vgcea Posted 24 Jul 2013 , 2:54pm

AFight for the shop and end up losing both the shop and her marriage? How is "fighting" going to solve anything? OP has a good plan to save up without forcing an unwilling husband to spend HIS money. For some couples his and her money being separate is how they get along financially and it looks like that's what OP's dealing with. At least he can't call it a waste and yank the carpet from under her if it's not his money. Who knows, watching her save up for her dream could inspire faith and support from him.

frosting22 Posted 24 Jul 2013 , 2:57pm

I'm not saying the post is about me, she has a great opportunity here, she already has a store front, she is not seeing what is right in front of her and sometimes instead of sugar coating things and sending big hugs to someone, you need to tell them what they have and if the tone seems mean and if that is what kicks her into high gear to say "you know, I'm keeping this store even if I have to have PB&Jelly sandwiches for the rest of my life to make end meet, I am doing it..

motherofgrace Posted 24 Jul 2013 , 3:12pm

Well frosting just so you know. I have been putting everything I can into it. Including sleeping there to make more product.

 

You dont know me. And I also find it funny that your only 2 posts on CC are on this post.

 

 

Yes we keep things seprate and this was supposed to be something that we did together. It wasnt planned out great to be honest. So all I can do it rework, try again and learn from my mistakes. And mistake one for me was mixing business and family.

 

And yes every job seems crappy after doing this.

bct806 Posted 24 Jul 2013 , 3:18pm
Quote:
Originally Posted by frosting22 

I'm not saying the post is about me, she has a great opportunity here, she already has a store front, she is not seeing what is right in front of her and sometimes instead of sugar coating things and sending big hugs to someone, you need to tell them what they have and if the tone seems mean and if that is what kicks her into high gear to say "you know, I'm keeping this store even if I have to have PB&Jelly sandwiches for the rest of my life to make end meet, I am doing it..

Who are you to judge her? You don't know her or her situation. If I had a bakery, yes, every other job would seem crappy. Mostly because when you are doing what you love, you never want to go backwards. Why take offense to that? I think people are offended far too easily these days. If that is going to be your attitude, I don't see you being very happy on this site. Personally, my marriage comes first. Before my job, my money, any of it. I quit my job to be with my husband. A job I loved. If it is his money, there isn't really much she can do. 

frosting22 Posted 24 Jul 2013 , 3:23pm

Why does it matter how many posts I have made? It shouldn't matter if I made 2 comments or 500 comments, I am just stating my option.. I'm not being rude or using

profanity, I am just stating what my advise to you would be to you.. 3 Months is not a long time, you aren't giving it enough time..I can say what I want.

jason_kraft Posted 24 Jul 2013 , 3:23pm

A

Original message sent by motherofgrace

Well frosting just so you know. I have been putting everything I can into it. Including sleeping there to make more product.

You dont know me. And I also find it funny that your only 2 posts on CC are on this post.

Yes we keep things seprate and this was supposed to be something that we did together. It wasnt planned out great to be honest. So all I can do it rework, try again and learn from my mistakes. And mistake one for me was mixing business and family.

And yes every job seems crappy after doing this.

There's nothing wrong with mixing business and family as long as you treat family members who are investing in your business as if they were independent investors, which includes coming up with an airtight business plan with a clear estimate of costs, revenues, and profitability on a full year basis. (Not to mention a production schedule that makes sense, sleeping at your business to make more product is not normal.) If you didn't do this ground work, closing the business may be for the best so you can cut your losses and try again with more preparation.

frosting22 Posted 24 Jul 2013 , 3:26pm
Quote:
Originally Posted by bct806 

Who are you to judge her? You don't know her or her situation. If I had a bakery, yes, every other job would seem crappy. Mostly because when you are doing what you love, you never want to go backwards. Why take offense to that? I think people are offended far too easily these days. If that is going to be your attitude, I don't see you being very happy on this site. Personally, my marriage comes first. Before my job, my money, any of it. I quit my job to be with my husband. A job I loved. If it is his money, there isn't really much she can d

 Oh dear god, you guys are unreal.. Why is it that someone can not say how they feel without everyone getting all over them? I'm not judging her, she posted and I answered..

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