Stitches Posted 11 Jun 2013 , 3:48pm

I think I'm pretty much done setting up my website (for now). I still need to add content to my Shop & Blog pages, but I'll do that later.

 

So I'm seeking peoples honest opinions, please?

 

Here's my site www.realcakeinc.com

 

Any design issues, phrasing, grammar. etc... changes that need to addressed?

 

TIA

65 replies
Crazy-Gray Posted 11 Jun 2013 , 4:48pm

ANice crisps site, I went to the mobile version, my first thought was "wow!" but then followed by "is this it... Where are your pics.. Prices.." then I touched the little "menu" at the top and there they were... I'd suggest bringing some of those menus to the front page. I also think it would be great to showcase just your very best cakes In the galleries but I do like the way hitting back takes you to the main page not just flipping through all the pics I browsed through :-)

jason_kraft Posted 11 Jun 2013 , 5:30pm

AKeep in mind where people will be looking when they open the site and what kind of information they need. Right now the majority of the home page is the picture of the kid eating the cake, and when you click the picture it opens up the same picture in a new window. It's a cute picture, but it is more suited as a much smaller decorative element, perhaps integrated into the title.

The prime real estate on your home page (front row center) should contain obvious links to the other pages on your site, important information about your business (phone number/email/contact form link, where you are located, lead time), pictures of your best cakes, and a brief summary of your products. The menus along the left side are easy to miss, and in my browser (Firefox 21/Windows XP) if I expand them I am not able to scroll down.

jason_kraft Posted 11 Jun 2013 , 5:38pm

AI would also advise tightening up your mission statement at the bottom of your home page, it sounds a little awkward (aside from bakery's -> bakeries), and it's usually better if you can avoid going negative. The "everything from scratch" paragraph at the top of the menu page is a good starting point for a new one.

rica827 Posted 11 Jun 2013 , 6:30pm

The biggest thing, for me, is the font for your left hand sidebar. It just doesn't flow and it's difficult to read. The rest of your site has a really nice, clean font, and that "handwriting" font is sort of jarring. I'd suggest changing it to match the font you used for your header. Then use a lighter (less bold) version of it for your sub-categories.
 

Stitches Posted 11 Jun 2013 , 6:35pm

OMG......I don't own a smart phone so I had NO IDEA what it looks like to others. THANK-YOU! I will definitely work on this issue!

 

Please feel free to keep the comments coming. It's VERY helpful!!

 

TIA

jason_kraft Posted 11 Jun 2013 , 6:38pm

AThere are a wide variety of tools available for testing your site on mobile devices: http://www.webdesignerdepot.com/2012/11/6-free-mobile-device-emulators-for-testing-your-site/

Stitches Posted 11 Jun 2013 , 6:44pm
Quote:
Originally Posted by Crazy-Gray 

 I also think it would be great to showcase just your very best cakes

I do have a hard time self-editing content. Which cakes or galleries do you think I should cut? What about the budget shopper who only sees expensive cakes?

Stitches Posted 11 Jun 2013 , 6:47pm
Quote:
Originally Posted by jason_kraft 

There are a wide variety of tools available for testing your site on mobile devices:
http://www.webdesignerdepot.com/2012/11/6-free-mobile-device-emulators-for-testing-your-site/

Wow...........I can't thank-you enough!! This is amazing....

jason_kraft Posted 11 Jun 2013 , 6:58pm

A

Original message sent by Stitches

I do have a hard time self-editing content. Which cakes or galleries do you think I should cut? What about the budget shopper who only sees expensive cakes?

If you are serving different markets you will want to make sure each market has their own dedicated page(s). For example, when I created our web site I made a separate page for each allergy combination (link below).

http://www.allergyfriendlypastries.com/products.html

Different price points could have their own product pages, so the budget shopper's page would show simpler products that are cheaper to make and emphasize price, while the quality shopper's page would focus on premium flavors and designs and highlight pictures of your best work. Of course, you also need to decide if you want to serve the budget shopper in the first place.

JWinslow Posted 11 Jun 2013 , 7:51pm

I agree with Jason.  You do some incredible work  and as cute as your home page pic is, it doesn't do your work justice.  I would change the handwriting font to something easier to read and consider using multiple images from your favorites that will "headline" each category linking the pics to them.  You address in your FAQ small orders so you could show a smaller cake that will "speak" for itself.  I hope this makes sense.  I love your work!

AZCouture Posted 11 Jun 2013 , 8:00pm

"Some bakery's excel at taste but not presentation, while others create masterpieces that aren’t very palatable. Real Cake is for people who want both!"

 

I would delete this for sure. I like the site in general, very cut and clean, and agree with the other suggestions made.

AZCouture Posted 11 Jun 2013 , 8:01pm

Is this a BluDomain site?

jason_kraft Posted 11 Jun 2013 , 8:04pm

A

Original message sent by AZCouture

Is this a BluDomain site?

Squarespace

AZCouture Posted 11 Jun 2013 , 8:06pm

"What if I received something "less than perfect"? Since everything we make is made to order by real people whom are not-perfect, occasionally a mistake will happen. That's perfectly natural and could be expected from any business creating a hand crafted product. Please contact as soon as possible and we will do everything possible to correct our mistake (with-in reason). We care about our reputation!! We always want you to contact us if you are ever unhappy with our product so we can make things right."

 

Have you had a bad experience before to prompt you to put something like this on your site? I wouldn't do this. I want my customers to know I am confident in what I do, and everyone knows accidents can happen. But talk about when and if it even happens. Cover stuff like that in your order form, not on your website. Yeah?

Stitches Posted 12 Jun 2013 , 3:10am
Quote:
Originally Posted by AZCouture 

"What if I received something "less than perfect"? Since everything we make is made to order by real people whom are not-perfect, occasionally a mistake will happen. That's perfectly natural and could be expected from any business creating a hand crafted product. Please contact as soon as possible and we will do everything possible to correct our mistake (with-in reason). We care about our reputation!! We always want you to contact us if you are ever unhappy with our product so we can make things right."

 

Have you had a bad experience before to prompt you to put something like this on your site? I wouldn't do this. I want my customers to know I am confident in what I do, and everyone knows accidents can happen. But talk about when and if it even happens. Cover stuff like that in your order form, not on your website. Yeah?

I am confident. I think it's probably an over reaction I have from working for others who always think everything they do is perfect (and it's not). Good point, I will drop that. (In fact I'm probably overly confident....because I get a lot of over the top positive feedback on the taste of my food....maybe I'm scared that I'll let someone down because it's soooo important to me.)

 

Bummer, I paid someone for this in a sales letter they wrote for me. "Some bakery's excel at taste but not presentation, while others create masterpieces that aren’t very palatable. Real Cake is for people who want both!"  Is any part of that good? I was hoping to use those points to separate myself from my competition in my area. In my area the best bakery doesn't do decorated cakes and the best decorators can't bake....

 

Last question from the most current comments: What do you think is my best work? Which cakes would you put on my front page? (My work looks pretty generic to me I don't have any cool artsy cakes like I see others do.)

 

thanks again

jason_kraft Posted 12 Jun 2013 , 3:40am

A

Original message sent by Stitches

"Some bakery's excel at taste but not presentation, while others create masterpieces that aren’t very palatable. Real Cake is for people who want both!"  Is any part of that good? I was hoping to use those points to separate myself from my competition in my area. In my area the best bakery doesn't do decorated cakes and the best decorators can't bake...

Talking negative about other businesses tends to put some people off, and it will burn bridges if you need to work with other local bakers in the future. Also, the implication from the quote is that your presentation is just better than "not excelling" and your cakes happen to be palatable, so not a very high bar.

liz at sugar Posted 12 Jun 2013 , 3:40am

Hi Stitches!  I LOVE the cover page photo - it looks like it is the cover photo of a fabulous young hipster Pinterest board titled "Perfect Birthday Celebration"!  It looks like it was taken by a professional, and sells the whole celebration idea, and how I need that cake if my party is going to be that great.

 

I don't like the handwriting font either - maybe you can find a more refined script that is like the letters in the birthday pennant in the photo?

 

Also, I hate phone numbers with words in them, now that cell phones don't have number pads with the letters under each number.  I would have to guess what numbers the word "CAKE" represent.  Could you just include the actual numbers in parenthesis after the word cake?

 

Liz

Crazy-Gray Posted 12 Jun 2013 , 7:54am

One other wee thing; my work computer has pretty strict filtering blocking blogs and such but your site flags up as "Potentially Damaging Content" I don't know if that's something that will affect your search listiing or if its just my oversensitive filtering - Jason might be able to advise better?

Crazy-Gray Posted 12 Jun 2013 , 7:57am

One other wee thing; my work computer has pretty strict filtering blocking blogs and such but your site flags up as "Potentially Damaging Content" I don't know if that's something that will affect your search listiing or if its just my oversensitive filtering - Jason might be able to advise better?

Relznik Posted 12 Jun 2013 , 8:11am

I don't mind the hand-written font for the menu bar....

 

...  but what doesn't flow for me is that you've got about 3 or 4 different fonts on the home page.
 

Stitches Posted 12 Jun 2013 , 2:50pm

I appreciate the honest comments!!! I've got a busy weekend ahead of me, but I will make the changes asap.

 

Thank-you!!!!

 

P.S. I'll be back on this thread for more input after I make changes.

 

Still wondering which photos you all think should be on my front page???????????

Stitches Posted 12 Jun 2013 , 2:51pm
Quote:
Originally Posted by Crazy-Gray 

One other wee thing; my work computer has pretty strict filtering blocking blogs and such but your site flags up as "Potentially Damaging Content" I don't know if that's something that will affect your search listiing or if its just my oversensitive filtering - Jason might be able to advise better?

This is weird............I hope someone can explain why that's happening?

Stitches Posted 12 Jun 2013 , 2:59pm

Quick question. When you look at my title and footer do you see a light grey box around them....or is it just me?

Crazy-Gray Posted 12 Jun 2013 , 3:06pm

Can't help with the pics till I get home sorry! lol

jason_kraft Posted 12 Jun 2013 , 3:14pm

A

Original message sent by Crazy-Gray

One other wee thing; my work computer has pretty strict filtering blocking blogs and such but your site flags up as "Potentially Damaging Content" I don't know if that's something that will affect your search listiing or if its just my oversensitive filtering - Jason might be able to advise better?

Your company's filtering software (sounds like WebSense) may classify all SquareSpace web sites as blogs. This won't impact SEO since search engines do not use filtering software when they catalog sites.

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