AHi, I'm doing a Peppa Pig cake and have priced £40. It's for 20-25 and will be a 6 inch - maybe 3 layers. I had originally quoted £45 for an 8 inch round ( but they want a deep cake) So I priced the 6 inch as a compromise , now she's saying " she'll have a think" which makes me think I'm overpricing. She wants something like this ... What do [IMG]http://cakecentral.com/content/type/61/id/3013859/width/200/height/400[/IMG]you think ?

You're not overpricing, you're underpricing and attracting cheap clients as a result. 

AWith the work involved in the decoration I would say price is about right for 6 inch although I don't see how 6 inch would feed 25

I agree, a 6-inch won't feed 25, even in triple layers.  6" feeds 8-10.  You are not overpricing, considering the work you will be doing.

AYou are probably underpricing, we would charge the equivalent of £65-80 (~$100-120) for this cake.

There's also the issue of copyright, unless those characters are in the public domain you will need written permission from the copyright owner in order to legally sell the cake. If you don't have permission you would still be able to use premade licensed figurines.

The two articles in my blog (link in the signature) discuss these issues.

AThanks ladies, I thought as much . The order is from a friend from work who I know quite well so fell like I shouldn't be overpricing. With regards to copyright, does it apply to just using Peppa Pig letters or is it fondant sugarpaste too?

AThe copyright is the character figures