The Saga Of Amy's Baking Company

Lounge By jason_kraft Updated 16 Jul 2014 , 9:35pm by MBalaska

jason_kraft Posted 17 May 2013 , 5:21am
post #1 of 50

AIf you haven't seen the story making the social media rounds, this is a prime example of how not to respond to criticism or manage a PR crisis.

http://www.washingtonpost.com/blogs/compost/wp/2013/05/16/amys-baking-company-vs-the-entire-internet/

At least they've provided some entertainment with their many fake Facebook fan pages.

49 replies
cakealicious7 Posted 17 May 2013 , 12:03pm
post #2 of 50

AIm so in shock I don't know what to say!! :-0

cazza1 Posted 17 May 2013 , 12:33pm
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This is hilarious. 

manddi Posted 17 May 2013 , 12:46pm
post #4 of 50

AThere's no way they're still open... I have to Google this!

manddi Posted 17 May 2013 , 12:59pm
post #5 of 50

ALooks like they are having a Grand (re-)opening Tuesday

cazza1 Posted 17 May 2013 , 1:19pm
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I wonder if the menu will state frozen supermarket (or where ever they get it) ravioli>  Could be a real crowd drawer.

liz at sugar Posted 17 May 2013 , 1:39pm
post #7 of 50

I think this story made it to the Today show yesterday.

 

Liz
 

jason_kraft Posted 17 May 2013 , 2:37pm
post #8 of 50

A

Original message sent by manddi

Looks like they are having a Grand (re-)opening Tuesday

The Grand Re-Opening (which will apparently also include a press conference) is actually by invitation only, the general public will not be allowed in.

Annabakescakes Posted 17 May 2013 , 3:42pm
post #9 of 50

AOh My GAWD. Seriously. I couldn't watch the video, I could feel my blood pressure raising. It was worse that a train wreck. I watched the Netflix version of Gordon's show, where they don't bleep out the cussing, and I think it is hilarious. The thing that everyone who succeeds has on common is listening and wanting to learn. These people are unteachable. I seriously couldn't watch after they fired the girl, and she quit. It was amazing. Seriously horrible!

VicB213 Posted 17 May 2013 , 3:56pm
post #10 of 50

I started watching this episode on TV but after the fourth or fifth agruement and the lies I had to turn it off... my husband turned it back on right as Gordon Ramsey quit and I have to say that shocked me more than anything... but when you see a lost cause why fight...

Norasmom Posted 17 May 2013 , 4:08pm
post #11 of 50

Awful woman, and too much eyeliner which only adds to her evil persona.

jason_kraft Posted 17 May 2013 , 4:11pm
post #12 of 50

AAnother theory is that Samy is using the restaurant as a front for money laundering -- he is a self-described "gangster", he was nervous about his wife calling the police, and he wouldn't let anyone else use the POS system.

AZCouture Posted 17 May 2013 , 4:18pm
post #13 of 50
Quote:
Originally Posted by jason_kraft 

Another theory is that Samy is using the restaurant as a front for money laundering -- he is a self-described "gangster", he was nervous about his wife calling the police, and he wouldn't let anyone else use the POS system.

That could be. Could explain why they didn't really give a rat's butt about quality, or keeping people happy. Meh, a trickle of customers here and there, who cares if it actually succeeds.

thecakewitch Posted 17 May 2013 , 9:53pm
post #14 of 50

ACheck their fb. Hilarious comments.

thecakewitch Posted 17 May 2013 , 10:18pm
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AAnd most, if not all of their food/cake photos are stolen from different sites.

jason_kraft Posted 17 May 2013 , 10:22pm
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AThe desserts they sell are also not made there, they just buy them wholesale, repackage and sell them.

manddi Posted 17 May 2013 , 10:50pm
post #17 of 50

A

Original message sent by jason_kraft

Another theory is that Samy is using the restaurant as a front for money laundering -- he is a self-described "gangster", he was nervous about his wife calling the police, and he wouldn't let anyone else use the POS system.

If that's the case then why would they agree to do the show and bring unnecessary attention to themselves?

jason_kraft Posted 17 May 2013 , 10:59pm
post #18 of 50

A

Original message sent by manddi

If that's the case then why would they agree to do the show and bring unnecessary attention to themselves?

My guess: Amy doesn't know that the restaurant is a front (if it is in fact a front) and honestly thinks that the restaurant is thriving due to her amazing skills, so she pushed to get on the show to prove the "haters" wrong. During the show it was apparent that Amy had no idea what was happening on the business side, so it would be pretty easy for Samy to show her fake reports indicating that the restaurant is highly profitable.

manddi Posted 17 May 2013 , 11:32pm
post #19 of 50

A

Original message sent by jason_kraft

My guess: Amy doesn't know that the restaurant is a front (if it is in fact a front) and honestly thinks that the restaurant is thriving due to her amazing skills, so she pushed to get on the show to prove the "haters" wrong. During the show it was apparent that Amy had no idea what was happening on the business side, so it would be pretty easy for Samy to show her fake reports indicating that the restaurant is highly profitable.

Oh! That makes sense

Mrs262 Posted 18 May 2013 , 12:17am
post #20 of 50

That article is hilarious!! :) I giggled like a little kid...I can't imagine that a customer would want to deal with owners like them...sheesh

AZCouture Posted 18 May 2013 , 1:34am
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AOh snap, that makes so much sense it hurts. Why the tips thing then? Why would he care about that?

AZCouture Posted 18 May 2013 , 1:35am
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AI am barely 2.5 hours from these nutters. I seriously want to go see the crazy for mahself.

jason_kraft Posted 18 May 2013 , 2:08am
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A

Original message sent by AZCouture

Oh snap, that makes so much sense it hurts. Why the tips thing then? Why would he care about that?

Hypothetical situation: Let's say (for example) he's creating 4 fake orders in the POS system for each real order. On a given day let's assume he serves 10 real tables with an average bill of $50 each. The actual gross for the day would be $500 so you would expect that tips would be about 15% of that, or $75. On the (cooked) books, it would look as if there were 50 tables served that day for a gross of $2500, so tips should be closer to $375.

One way to avoid this discrepancy is simply not to hand out tips, so the accounting stays secret. Of course by doing this he is probably violating labor laws so it's not a very good solution.

AZCouture Posted 18 May 2013 , 2:54am
post #24 of 50

AOk, I get it now. Skyler ringing up fake car washes for Walt while he wheels in his meth money. Got it! In unrelated news, I am jonesing for new Breaking Bad.

IAmPamCakes Posted 19 May 2013 , 2:31am
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AJust watched the show last night. While watching, I of course jumped on Yelp and Facebook to see all of the ado. What a train wreck.

Norasmom Posted 19 May 2013 , 2:36am
post #26 of 50

Not entirely sure why she agreed to go on Gordon Ramsey's show.  Now she is about to be investigated...sounds like she's in trouble.

SugaredSaffron Posted 19 May 2013 , 3:14am
post #27 of 50

AI've been watching this and checking their facebook over the last few days. I think this is probably the funniest thing I've ever seen on the net. I don't think I've laughed so hard, especially the God child stuff bwahahaha. Amy is absolutely NUTS.

AnnieCahill Posted 19 May 2013 , 11:45am
post #28 of 50

Ok I have to be the voice of reason and seriously ask how many of you actually believe what's on the show.  I am very skeptical of "reality" TV and I do believe that most, if not all of what you see is made up.  I have never watched the show so I am only making assumptions based on what I've seen on other shows.  I am also skeptical about the Facebook thing.  Do you think a business would really do that? 

cazza1 Posted 19 May 2013 , 12:28pm
post #29 of 50

Forget reason. Who cares if it is real or not.  It is funny.

jason_kraft Posted 19 May 2013 , 3:01pm
post #30 of 50

A

Original message sent by AnnieCahill

Ok I have to be the voice of reason and seriously ask how many of you actually believe what's on the show.  I am very skeptical of "reality" TV and I do believe that most, if not all of what you see is made up.  I have never watched the show so I am only making assumptions based on what I've seen on other shows.  I am also skeptical about the Facebook thing.  Do you think a business would really do that? 

I'm sure there was some creative editing involved, but they have lashed out like this against negative reviews before, so the way they are reacting is pretty believable. I recommend actually watching the show and looking at the history of the owners before forming your opinion.

The show definitely brought out the worst in the owners, but I don't think it was due to the editing...patrons who were there when they heard Ramsey was coming to town were far more willing to send unsatisfactory food back instead of just letting it slide. Whether or not sending the food back was always justified is an open question (based on Ramsey's meal it probably was) but the owners' reactions stand on their own. In fact, the show actually cut some footage of the fight the day before, since apparently it continued to escalate until the police showed up.

Another interesting read is a Reddit interview with Katy, the food runner who was fired during the show: http://www.reddit.com/r/IAmA/comments/1eegnm/former_waitress_katy_cipriano_from_amys_baking/

There's a summary of the interview here: http://www.ibtimes.com/fired-amys-bakery-company-waitress-katy-cipriano-discusses-kitchen-nightmares-meltdown-1264675

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