jessilachelle Posted 18 Mar 2013 , 2:10am
post #1 of

AOk so i was trying to come up with a name and logo idea. I want something different. Not so main stream And cute. I came up with "Killer Sweets" with a zombie cupcake as the logo. I know it would be geared towards a younger group but i like it. Opinions ?

54 replies
CreationsbyNicole Posted 18 Mar 2013 , 2:39am
post #2 of

My first thought was that it was a little scary, not really appetizing.  I like the direction you are going with (interesting and different) but maybe tweak the name/logo idea a little.  Good luck with everything! 

SweetBakeCakes Posted 18 Mar 2013 , 2:43am
post #3 of

Cakes with attitude

Spazz cakes? lol

Bomb shell cakes

Delight Desserts

Couture cakes

SweetBakeCakes Posted 18 Mar 2013 , 2:44am
post #4 of
Quote:
Originally Posted by CreationsbyNicole 

My first thought was that it was a little scary, not really appetizing.  I like the direction you are going with (interesting and different) but maybe tweak the name/logo idea a little.  Good luck with everything! 

I agree its not very appealing..

lorieleann Posted 18 Mar 2013 , 3:20am
post #5 of

it is trendy and memorable, but I don't think it has legs to go the long haul.  The zombie craze may be over in a few years, then you are stuck with a dated name.  I don't think a cake shop named Totally Rad Cakes is going to give an impression of being a current design studio.  I think that using a trendy motif is a great idea, but maybe as a tag line or as a line of branding for a collection of cakes. 

CreationsbyNicole Posted 18 Mar 2013 , 3:26am
post #6 of
Quote:
Originally Posted by SweetBakeCakes 

Cakes with attitude

Spazz cakes? lol

Bomb shell cakes

Delight Desserts

Couture cakes

I am a big fan of Cakes with attitude and Bombshell Cakes!  Cute ideas!!

jessilachelle Posted 18 Mar 2013 , 3:46am
post #7 of

AKeep in mind this is a from home business on the side. If i ever opened up an actual bakery i probably wouldn't use this name

jason_kraft Posted 18 Mar 2013 , 4:09am
post #8 of

AIf you think it fits your target market then go for it. Keep in mind that younger customers typically have less money to spend.

jason_kraft Posted 18 Mar 2013 , 4:09am
post #9 of

AIf you think it fits your target market then go for it. Keep in mind that younger customers typically have less money to spend.

jason_kraft Posted 18 Mar 2013 , 4:10am

AIf you think it fits your target market, then go for it. Keep in mind that younger customers typically have less disposable income.

jason_kraft Posted 18 Mar 2013 , 4:12am

A

Original message sent by lorieleann

I don't think a cake shop named Totally Rad Cakes is going to give an impression of being a current design studio.

I could see "Totally Rad Cakes" doing very well in certain areas based on irony alone.

cakefat Posted 18 Mar 2013 , 2:17pm

The zombie logo and "killer cakes" are a bit too creepy...no offense meant by that..but it does bring up two dead/death references which seem a bit strange pairing with food. 

 

I do like bombshell cakes though. 

 

good luck!

 

ps- having said that..I do agree with Jason Kraft..if it fits your market demographic, then go for it...but as JK also said..this demographic may not be rolling in cake/cupcake cash.

SugaredSaffron Posted 18 Mar 2013 , 4:24pm

I like the name, if that's what your target market would like. I don't think everyone has to pitch to the luxury/high end market, and those markets are suffering as well.
 

Norasmom Posted 18 Mar 2013 , 4:39pm

Are the cakes going to kill someone?  I am not sure I like that name...but if your demographic is teenagers, check what they think.  Do you have any teens in your area...they may have some good ideas for names!

Norasmom Posted 18 Mar 2013 , 4:40pm

Well, you must have teens in your area, silly me....icon_biggrin.gif

Jess155 Posted 18 Mar 2013 , 5:34pm
Quote:
Originally Posted by jason_kraft 

 Keep in mind that younger customers typically have less disposable income.

I agree, teenagers don't have a lot of cash and (in most areas) should not be your target market.  I can't see a 30-40 year old mom going to "Killer Cakes" for a child's birthday, or a wedding, but that's just me.  Maybe some would.  It's kind of like people asking about cake shops with risque names... you may alienate people based on name alone.

debm1 Posted 19 Mar 2013 , 4:01pm

If I saw a zombie-type thing for a logo, I would go right on by... That would be a real put-off to me (just my preferences). I think whatever you go with, plan for the long-haul. If you became quite popular as a home business and then went with a store front, people would recognize your name from before... a good thing, if you had a good reputation. On the flip side, if you change your name then, people won't know who you are, and you'll be starting from scratch as far as new customers are concerned... the name would not be known.

 

I just opened at the end of 2012, and I tossed lots of names around. I considered several names that were way more interesting than Miller's Cakes. BUT I settled on Miller's Cakes in the end, because it's easy to remember, and very hard to spell it wrong. It's also decently short. I decided to build my name on quality, and not a cute name. Also, some really cute names are hard to spell... like they might spell cakes, "kaakes", and a potential customer would search for the traditional spelling, and have trouble finding your business. Now, this is not yelling at anyone who picked a really cool name. We all have our own plans, and that is what helps make this so wonderful and so much fun. Also, remember that you will have to go through a fictitious name search unless you use your surname in your business name.

 

Enjoy the journey! I sure am! Now, to pay off this commercial kitchen... icon_smile.gif

-K8memphis Posted 19 Mar 2013 , 4:20pm
Quote:
Originally Posted by jessilachelle 

Ok so i was trying to come up with a name and logo idea. I want something different. Not so main stream
And cute. I came up with "Killer Sweets" with a zombie cupcake as the logo. I know it would be geared towards a younger group but i like it. Opinions ?

 

 

i agree that i would not be attracted to a zombie logo

 

however, kids certainly 'motivate' (code for bug thee sh*t out of) their parents to buy such and such for them

 

and there's a whole dimension of the population that is drawn to vampires and zombies and etc.

 

on tv on the worst cook in america show--they catered  party food to a biker bar--

bikers and zombie lovers everywhere get married and eat cupcakes and have kids that need b-day cakes etc.

 

it could definitely catch on

 

and the non-zombie loving side of the population would remember you and if you make it and make it great they will come

 

killer sweets--i like it!

rica827 Posted 19 Mar 2013 , 6:37pm
Quote:
Originally Posted by jessilachelle 

Keep in mind this is a from home business on the side. If i ever opened up an actual bakery i probably wouldn't use this name


Ooh bad idea!  If you start to build a following with your home business, then up and switch the name if you move into commercial space, you've lost all the branding you've done. Pick a good one to begin with and stick with it. Just some tips when thinking about your name...

 

Make it easy to say

Make it easy to spell

Make it easy to find

Make sure the URL, or something VERY close to it is available

 

If you plan on doing this to make money as a business, even if it's a home business, you don't want to start out on the wrong foot.

Annabakescakes Posted 19 Mar 2013 , 7:08pm

See, while I am not partial to the whole Zombie trend going on right now (I got over it before i was cool;-D) I think that teenagers and the 'too cool for you crowd' would love to drop by for a single cupcake there, with a crowd of friends. But don't count on them to order cakes, and you can't have teens dropping by for a single cupcake when you are operating out of your home...

lorieleann Posted 19 Mar 2013 , 8:09pm

i have to say that I don't think the zombie thing is a 'teenager only' market.  I'd venture that it appeals to a slightly counter-culture group pretty much 50 and under. Sure there is a younger following, but with the organized Zombie walks, Zombie Apocalypse clubs (that fancy to meet in bars and have Prepper cross over members),  zombie themed weddings, and TV shows like Walking Dead...it isn't so much of a youth thing, just an interest/motif.  

SugaredSaffron Posted 19 Mar 2013 , 8:20pm

AI agree with you lorieleann. Check out http://www.rocknrollbride.com one of the two most popular wedding blogs in the UK, they've featured zombie engagement shoots and always have brilliant and very different weddings.

Zombies aren't even trendy. The teenagers that were into zombies 15 years ago are now adults who'd probably love buying some cool cakes. Plus killer sweets is not that much of a crazy of a name anyway.

cupadeecakes Posted 19 Mar 2013 , 8:23pm
Quote:
Originally Posted by rica827 


Ooh bad idea!  If you start to build a following with your home business, then up and switch the name if you move into commercial space, you've lost all the branding you've done. Pick a good one to begin with and stick with it. Just some tips when thinking about your name...

 

I agree with this totally! 

 

If you're going to build a brand, don't abandon it as soon as it gets to the point you can make money off of it.  Personally, I kind of like the name Killer Cakes, but I am a child of the '80s and during my teenage years anything cool was "killer" or "awesome".  I don't mind the idea of a cartoony zombified cupcake logo either.  Just be prepared to set yourself apart from other bakeries.  You will have to go above and beyond to live up that image (think of Debbie Goard's work).  She doesn't do plain old birthday/wedding cakes, she's the person you go to when you want a sculpted alien worm cake.

jessilachelle Posted 20 Mar 2013 , 4:22am

AWhat about just Killer Sweets Without the zombie logo? Any other unique ideas?

Jess155 Posted 20 Mar 2013 , 1:00pm

After thinking about it, I actually kind of like the name Killer Sweets, it's certainly memorable.  It's the zombie theme that I'm hung up on.  Avoid anything with death, blood, knives, zombies.  It's a serious turn off when talking about food.  But I agree with the PP who said it's a name you have to be able to live up to.  Best of luck to you!

-K8memphis Posted 20 Mar 2013 , 3:26pm

killer sweets is a killer name!

 

change/update the logo when you get your storefront

 

keep the cupcake looking like a happy zombie not a i'm gonna seriously getchoo zombie

 

i mean a zombie on a cupcake how menacing is that

 

there's other ways to logo that too

 

a knife blade held between a generous set of teeth where the lips look a little smiley

 

and a couple 'drops' coming off the knife blade

 

killer sweets--i like it

 

shoot me -- icon_lol.gif

Jess155 Posted 20 Mar 2013 , 6:28pm
Quote:
Originally Posted by -K8memphis 

killer sweets is a killer name!

 

change/update the logo when you get your storefront

 

keep the cupcake looking like a happy zombie not a i'm gonna seriously getchoo zombie

 

i mean a zombie on a cupcake how menacing is that

 

there's other ways to logo that too

 

a knife blade held between a generous set of teeth where the lips look a little smiley

 

and a couple 'drops' coming off the knife blade

 

killer sweets--i like it

 

shoot me -- icon_lol.gif

 

See I think what you described would turn off most moms for kids birthdays and most MILs for weddings.  That's most of your customer base.  There would be some that like it, of course.  But when you specifically alienate a large portion of your expected clientelle becuase you want to be "edgy", you have a problem.  It's like I tell my kids - people think they're "different" and "cool" by getting piercings all over their faces and then they're shocked when no one wants to hire them. 

jason_kraft Posted 20 Mar 2013 , 6:35pm

AA business with "Killer" in the name doesn't necessarily have to be edgy, it's all about the branding. I agree that using blood or knives might be a little much, but it's certainly possible to create a brand that fits the theme without alienating the mass market.

For example: https://www.facebook.com/killercakesco

-K8memphis Posted 20 Mar 2013 , 6:53pm

jason, a pirate-y theme had crossed my mind! and there you found one!

 

to me if the stuff is killer i can get past a coupla zombies

 

i had to stand by this very large snake that was in an aquarium at eye level

to get my son a roller board for christmas or birthday

 

they put a cover over the aquarium just for me--small shop large reptile-- ewww <shudders>

 

and by 'drops', they could be piped shells that look like the 'other' drops

that you find dripping off the random knife being held in someone's teeth ;)

 

it's in the spin to me--if it's a horror movie forget it

 

but it's very do-able--very catchy--if done right

 

and if it is killer i'll be your favorite customer

 

killer sweets--slay them sweetly--slay them with sugar

 

it's not boring ;)

Jess155 Posted 20 Mar 2013 , 6:55pm

 Killer=awesome -- that's great.  Killer=murder, skulls, knives -- yuck no.

 

Edited a couple times.  Crazy.

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