I was hired by a wholesale bakery that wanted to dip it's toes into the cake business. It's definitely been one heck of a roller coaster getting the program launched for them and gives me so much insight if I ever want to break off on my own. Anywho...
My newest project has me stumped and I need some help. I've been asked to create "flyers" that our sales manager can take out into the world and pass around to our customers as an introductory to pull more stores into our caking. It gives a look at our weights, offered flavors, shelf life, has a picture of one of my cakes, and then a nice all encompassing introduction to the joys of my cakes.
Everything has come together quite nice, but it's the descriptive paragraph that is catching me up. I can doodle, draw and make things look appealing....yet, how do you lure people in with appealing words. A simple "because they're good!" doesn't seem to work :p
If you had one small paragraph to make a generalized description of your cakes what would you say?