When selling at an event, or a booth at something like a farmers market... 1. Do you offer free samples? 2. If so, what kinds? and 3. Do you think it helps sales, or just not worth it?
It really depends on the audience at the event and what your competitive advantage is. For example, one of our specialties is gluten-free cake, so when we attend an event focused on gluten-free living we hand out free samples so people can see that GF cakes can taste as good as regular cakes.
If we were focused mainly on creating amazing cake designs instead, samples probably wouldn't help that much. And even if taste was one of your pride points, if you are mostly making wedding cakes a general population event like a farmer's market wouldn't be the best use of your time, but a wedding expo might be.
My audience wouldn't be weddings...I'm focusing mostly on parties...birthday/bridal/kids..etc. I appreciate your time to write back! I think for now i'm passing on the farmers market, but if I do one in the future, maybe I'll have some samples..but not many..maybe like 50.