Percentage Of Inquiries Versus Actual Cake Orders?

Business By KimmyKatCakes Updated 9 Dec 2011 , 9:04am by scp1127

KimmyKatCakes Posted 2 Dec 2011 , 11:05pm
post #1 of 6

Just wondering what your percentage of orders is off an inquiry? I am a new home bakery, registered and average about 4 out of 8,so about 1/2. Is that good or bad?

5 replies
karateka Posted 3 Dec 2011 , 12:06am
post #2 of 6

That's about right for me. I'm licensed home bakery in Ohio, if that helps.

cai0311 Posted 8 Dec 2011 , 9:24pm
post #3 of 6

I work from a licensed home bakery also. I book, on average, 75% of inquiries and 90% of consultations. I can sell myself in person better than over email.

Do you have your starting price on your website? I have found that helps weed out some people right off the bat because they now they are not wanting to pay my price range.

cupadeecakes Posted 8 Dec 2011 , 9:44pm
post #4 of 6

I agree completely with cai0311. Before I put prices on my cake gallery and listed my minimum price on my website I got lots of "looky-loo" callers. Several years ago I added pricing for every cake and now those types of calls has went down dramatically. Best time I ever spent!

KimmyKatCakes Posted 8 Dec 2011 , 11:05pm
post #5 of 6

Thanks ladies, I do have my prices on my website. I think they are wanting to make sure that the prices are real, LOL I advertise on Craigslist, which might be some of the problem. Most people who shop on there are looking for a deal. I do offer 10% off if they mention the ad, so I know where they are coming from. I am pretty busy as it is, just by word of mouth.

Happy Holidays!

scp1127 Posted 9 Dec 2011 , 9:04am
post #6 of 6

I have my prices on the site also. Inquiries are at about 90% closing ratio because of the complete information on the site. But if you choose to go this route, don't rely on price alone. The site must be your true salesperson. If it isn't, you will lose potential customers. By the time someone contacts me, they are already sold. I don't want inquiries from customers who are price sensitive.

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